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Foot Locker · 1 day ago

Sr. Manager, Owned Media

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $125K/yr

5+ years exp

Foot Locker is seeking a forward-thinking marketer for the position of Senior Manager of Owned Media. This role involves crafting customer engagement strategies across email, SMS, and push notifications, while leading a team to optimize campaigns and drive business results through innovative marketing approaches.

ApparelFashionRetailSports

Comp. & Benefits

Responsibilities

Lead the Owned Media Strategy team, a team which engages with multiple banners, including Foot Locker, Kids Foot Locker, and Champs Sports, to develop quarterly and month-to-month strategic plans for email, SMS, and push communications

Drive innovative customer engagement strategies through the use of owned media channels, creating business cases for new engagement opportunities, and securing buy-in from cross-functional teams

Collaborate with eCommerce, brand marketing, analytics, and marketing technology teams to create a comprehensive, 360-degree understanding of customer behavior. Partner closely with these teams to implement audience segmentation and lifecycle strategies, integrating insights from advanced technologies such as CDPs and AI-driven personalization tools

Influence the direction of A/B testing and experimentation, guiding the testing strategy to ensure it supports the overall Owned Media goals. While not directly responsible for testing execution, the Senior Manager will provide critical input on the strategic objectives of tests

Play a key role in the integration of cutting-edge marketing technologies, including CDPs, dynamic content infrastructure, and AI-driven product recommendation models, to create scalable and personalized marketing strategies

Guide the analysis of customer segments, providing deep insights into behaviors that predict business outcomes, and use these insights to shape future strategies

Manage and optimize the performance of owned media programs, aligning them with core business KPIs, customer journeys, and product goals. Establish a strong feedback loop between strategy, execution, and measurement

Guide creative and brand functions in the development of compelling product and brand stories rooted in clear customer value propositions, advising on the best ways to bring storytelling to life in the owned media channels

Foster ownership and accountability within the team, ensuring team members are empowered to drive strategic initiatives and grow in their roles. Mentor and develop team members to become future leaders

Provide thought leadership within the organization, identifying opportunities to push the boundaries of lifecycle marketing and developing strategies that anticipate future customer needs and technological advancements

Use data and analytics to influence strategic decisions, ensuring a deep understanding of forecasting, budget management, and campaign performance. Work closely with analytics and finance teams to drive data-based decision-making

Skilled storyteller with the ability to articulate a strategic vision and influence senior leaders, ensuring alignment across key initiatives and securing buy-in from stakeholders

Ensure compliance with laws and policies (CAN-SPAM, TCPA, GDPR), and stay current with best practices in marketing technology to optimize campaigns and protect consumer data

Manage vendor and agency relationships, optimizing their contributions and influencing their roadmaps to meet Foot Locker’s future needs

Qualification

Lifecycle marketingCRM strategyOwned media strategyData analysisEmail marketingSMS marketingMobile marketingExcel proficiencyMarketing technology platformsAnalytical abilitiesPowerPoint proficiencyTeam leadershipCommunication skills

Required

5+ years of experience in lifecycle marketing, CRM, or owned media strategy, with a proven track record in developing and executing customer engagement strategies

Bachelor's Degree required; a focus in marketing, business, or a related field is preferred

Direct-to-consumer marketing or media experience and a strong understanding of email, SMS, and mobile marketing

1+ years of previous management experience required. Must demonstrate ability to lead and develop direct reports

Advanced proficiency in Excel and familiarity with Power Query, with a willingness to learn BI tools like Power BI

Strong mathematical and statistical acumen, with the ability to analyze data, forecast performance, manage budgets, and use numbers to influence strategy

Experience leading cross-functional teams and managing relationships with senior stakeholders

Excellent analytical abilities and a passion for using data to uncover insights and drive strategy

Experience with marketing technology platforms, including CDPs, ESPs, and audience segmentation tools, and a strong understanding of personalization strategies

Strong communication and leadership skills with the ability to inspire and guide a team toward achieving strategic goals

Proficiency with PowerPoint and the ability to clearly present complex ideas and insights