Principal Enterprise Architect - GTM Platforms jobs in United States
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Avalara · 7 hours ago

Principal Enterprise Architect - GTM Platforms

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff
date12+ years exp

Avalara is looking for an experienced Principal Enterprise Architect to lead their go-to-market architecture strategy across Marketing, Sales, and Revenue Operations. The role involves defining and leading the GTM architecture strategy, collaborating with various teams to enhance customer journey, and ensuring compliance and governance throughout the processes.

Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
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H1B Sponsor Likelynote

Responsibilities

Maintain GTM capability models and canonical data contracts for lead/contact/account/party; enforce dedupe and data quality
Design ABM segmentation, AI/heuristic scoring, and LeanData-based routing with Service level agreements for lead accuracy and speed
Define multi-touch attribution pipelines to Snowflake; deliver standardized metrics and dashboards
Architect APIs/events across Salesforce, Marketo, Outreach, CDP, and telemetry systems
Embed privacy-by-design (OneTrust/PII), lead design reviews, manage standards by EA board, and document in LeanIX
Track architecture Goals (MQL→SQL lift, routing accuracy, reuse rate); support ARTs with PI planning, integration risk mitigation, and mentoring
Assess vendors, retire redundant tools, and support M&A integration for GTM systems

Qualification

Enterprise ArchitectureSalesforce Sales CloudGTM Domain ExpertiseAPI/Event-driven DesignData ModelingSnowflake/ELTLeanDataPrivacy FrameworksSAFe/PI PlanningLeanIXJiraConfluenceAnalytics/BI ToolsC4/UML/ArchiMateLeadership Experience

Required

12 or more years of experience in enterprise or solution architecture with deep GTM domain expertise
Leadership experience across Marketing, Sales, and RevOps programs
Expert in Salesforce Sales Cloud, Marketo/MAP, ABM/intent, LeanData, and CDP/eventing tools
Experience with GTM data modeling, attribution, Snowflake/ELT, AI-driven scoring, and MLOps
Experience In API/event-driven design, NFRs, reference architectures, and portfolio rationalization
Hands-on with SAFe/PI planning and governance
Knowledge of consent, PII, and privacy frameworks with secure-by-design approach
Proficient in LeanIX, Jira, Confluence, C4/UML/ArchiMate, and analytics/BI tools
Bachelor's degree in Computer Science or Engineering, or related field

Benefits

Paid time off
Paid parental leave
Private medical
Life, and disability insurance

Company

Avalara

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Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
dateFounded in 2004
location
Seattle, Washington, USA
people-size5001-10000 employees
web-link
http://www.avalara.com

H1B Sponsorship

Avalara has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)

Funding

Current Stage
Public Company
Total Funding
$841.01M
Key Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M

Leadership Team

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Scott McFarlane
CEO
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Megan Higgins Knislis
Senior Vice President, Global Partners
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2025-12-09
Company data provided by crunchbase