DTCPG · 1 day ago
Lifetime Value Consultant (Part-time)
Los Angeles, CA
Full-time, Part-time
Onsite
Mid, Senior Level
3+ years expDTCPG is a boutique consulting agency dedicated to helping CPG brands enhance customer relationships and drive recurring revenue. They are seeking a Lifetime Value Consultant to shape and drive high-impact subscription and retention strategies for CPG brands, focusing on increasing Lifetime Value by improving subscription adoption and reducing churn.
Management Consulting
Responsibilities
Lead comprehensive LTV/subscription audits; surface root-cause findings across traffic, CR, AOV, opt-in, churn, and lifecycle contribution; distill insights into clear opportunity statements
Translate audit results into 6–12-month roadmaps: define hypotheses, impact/effort scores, business cases, and success metrics for web, offer, and lifecycle initiatives
Recommend data-backed offer architecture (first vs. recurring discount, bundle tiers, frequency cadence, perks) and outline site-wide subscription UX best practices; partner with client teams or vendors to scope implementation
Own retention KPI dashboards, set improvement targets, synthesize test results, and refine roadmaps; present concise monthly insight decks to executives
Act as day-to-day strategic lead: run weekly client status calls, manage timelines and owners in Notion/Smartsheet, coordinate cross-functional partners (dev, creative, lifecycle, app vendors), and ensure priority initiatives ship on schedule
Qualification
Required
Retention Leadership: 3–5+ years as Lifecycle or Retention Manager at a CPG brand with strong subscription growth (ideally in the supplement space), with quantified wins in opt-in, churn, CLTV, and/or AOV
Platform Fluency: Hands-on experience with Shopify plus 1-2 subscription apps (e.g., Recharge, Skio, stay.ai, etc.) and lifecycle/optimization stack (Klaviyo, SMS, Rebuy, analytics)
Analytical Rigor: Advanced cohort & offer modeling skills (Sheets/Excel); ability to translate data into executive-level recommendations
Project & Stakeholder Management: Proven record orchestrating cross-functional teams, vendors, and clients to meet aggressive timelines
Communication: Crisp written & verbal skills; adept at building concise memos, roadmaps, and insight decks for senior stakeholders
Company
DTCPG
DTCPG is a boutique lifetime value consulting agency that helps CPG brands build stronger customer relationships and higher recurring revenue.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase