Apply on Employer Site

Crecera Brands · 6 hours ago

Graphic Designer Salt Strong

United States

Full-time

Remote

Entry, Mid Level

Crecera Brands is seeking a Graphic Designer to join their Marketing team. The role involves creating high-quality visual assets to support customer acquisition and brand initiatives while maintaining consistency with Salt Strong’s visual identity.

Internet

Responsibilities

Collaborate with Marketing and cross-functional teams to design creative assets for a wide range of uses, including web pages, presentations, advertising, internal communications, newsletters, and marketing collateral

Maintain and help evolve the Salt Strong brand identity across multiple platforms, including ads, landing pages, email, web, and print

Translate campaign briefs, creative direction, and strategic goals into high-quality visual designs aligned with established brand standards

Develop design concepts and execute original content using appropriate color, typography, imagery, and layout

Manage multiple design projects simultaneously while meeting deadlines and maintaining a high level of quality

Organize, maintain, and optimize shared design assets and photo libraries

Proactively identify areas where design improvements are needed and execute those designs

Create website images and graphics management and creation

Landing page design strategy and supporting images

Email design strategy and supporting images

Advertising design strategy and creative assets

Product packaging design

Product illustrations

Product logo design

Web design requests

App graphics

Icon and badge design

YouTube and blog thumbnails

Postcard and print design

Chapter and program graphic requests

Create SOPs around design asset organization, requests and fulfillment

Updating, maintaining, and enforcing brand standards across all departments

Qualification

Digital-first designConversion-focused designBrand consistencyVisual storytellingEmail designWeb designPhoto editingCross-functional collaborationFeedback receptivenessProduction efficiencyContinuous improvementFile & asset managementCreative problem solvingAttention to detail

Required

Ability to consistently apply and protect the Salt Strong brand across all visual touchpoints, ensuring designs reinforce trust, credibility, and a premium membership experience

Understanding how design impacts clicks, conversions, and customer acquisition, especially for ads, landing pages, email visuals, and thumbnails

Ability to design with the end user in mind by prioritizing clarity, usability, and visual hierarchy for educational, product, and membership-focused content

Strong eye for alignment, spacing, typography, color accuracy, and consistency across all assets and platforms

Ability to turn evolving or loosely defined requests into clear, effective visual solutions that meet marketing objectives

Comfort receiving feedback from multiple stakeholders and iterating quickly without sacrificing quality or brand consistency

Ability to produce high volumes of high-quality assets efficiently while managing competing priorities and deadlines

Ability to work effectively with marketing automation, content, video, product, and web teams to support integrated campaigns

Strong understanding of designing for digital environments, including web, mobile, email, paid media, and social platforms

Ability to use visuals to clearly communicate educational concepts, product benefits, and membership value

Strong organizational skills for managing design files, versions, naming conventions, and shared libraries

Commitment to staying current on design trends, tools, and platform requirements while applying them thoughtfully within brand standards

Preferred

Experience designing conversion-focused assets such as ads, landing pages, email campaigns, and opt-ins

Strong understanding of digital-first design across web, email, paid media, and social platforms

Experience creating platform-specific assets for paid media (Meta, Google, YouTube, etc.)

Email design experience, including mobile-responsive layouts and email-safe design principles

Web and CMS familiarity (WordPress, Webflow, HubSpot, or similar)

Strong photo editing and retouching skills

Experience maintaining brand consistency across high-volume marketing outputs

Experience supporting subscription-based or membership-driven businesses

Familiarity with CRO concepts and A/B testing visuals

Ability to create reusable templates, design systems, or component libraries

Illustration, icon, or badge design experience

Experience collaborating closely with developers or web teams

Experience designing for educational, content-heavy, or blog-driven platforms

Video editing experience, including basic cuts, overlays, thumbnails, and social video formats

Basic motion graphics or animation experience (After Effects, Premiere Pro, or similar)

Familiarity with AI-assisted design tools for ideation or production efficiency

Experience working with outdoor, lifestyle, fitness, or mission-driven brands

Understanding of creative performance feedback loops and optimization

Company

Crecera Brands

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America’s leading retailers of hunting, camping, fishing, baseball, softball, and golf equipment and apparel.

Founded in 1977