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Unity · 3 hours ago

Product Marketing Manager, Ads

United States

Full-time

Remote

Mid, Senior Level

$94K/yr - $141K/yr

6+ years exp

Unity is a leading platform to create and grow games and interactive experiences. They are seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for their Grow product suite, bridging product value and customer outcomes across gaming and mobile audiences.

3D TechnologyReal Time

No H1B

Responsibilities

Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings

Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights

Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact

Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives

Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis

Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings

Qualification

Product marketingGo-to-market strategyAI/ML applicationsMobile advertisingData literacyCross-functional leadershipBusiness acumenCustomer insightsStorytelling skillsWriting skills

Required

6-8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS

Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives

Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization)

Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences

Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale

Strong business acumen, data literacy, and ability to align product marketing with revenue objectives

Experience working with product teams and a track record of influencing roadmap decisions

Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels

Company

Unity

Glassdoor3.3

Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality.

Founded in 2004

San Francisco, California, USA

5001-10000 employees