Evotrex · 2 weeks ago
Growth Marketing Manager
City of Industry, CA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expEvotrex is building a new way to experience the outdoors, and they are seeking a Growth Marketing Manager to scale awareness, demand, and conversion. This role will own the full digital growth engine, driving website traffic growth, improving conversion, and increasing acquisition performance across subscriptions and preorders.
AutomotiveElectric VehicleManufacturing
Responsibilities
Drive qualified website traffic growth through paid media, SEO, and GEO, ensuring the right audiences discover Evotrex at the right moment, and continuously improving reach, relevance, and efficiency across channels
Increase acquisition performance across subscriptions and preorders by building full-funnel strategies that move people from discovery to consideration to commitment
Plan, execute, and optimize paid and performance marketing across search, social, display, and video, managing budgets, creatives, and targeting to improve CAC, ROAS, and scalability
Own website and DTC conversion optimization, leading A/B testing on landing pages, product pages, messaging, and checkout flows to improve engagement and conversion rates
Lead SEO and GEO strategy by optimizing content, structure, and technical foundations so Evotrex shows up in search results and generative AI answers where customers are looking
Build lifecycle and retention programs through email, SMS, and CRM, designing journeys that nurture leads, convert subscribers into preorder customers, and build long-term loyalty
Work cross-functionally with brand, product, sales, community, and events teams, leveraging both online and offline marketing activities to drive integrated growth
Own growth reporting and dashboards, turning performance data into insights, experiments, and continuous improvement across the full growth funnel
Qualification
Required
8+ years of experience in digital growth, performance marketing, or demand generation, with clear ownership of traffic growth, acquisition, and conversion across multiple channels
Experience in tech, automotive, or outdoor gear industries, ideally with high-priced products ($10,000+), and familiarity with long-consideration purchase journeys
Proven ability to drive website traffic growth, increase acquisition performance, and scale subscriptions and preorders through data-driven strategies
Hands-on expertise with paid media platforms, analytics tools, CRM systems, and experimentation frameworks, with the ability to both set strategy and execute directly
Strong understanding of SEO, GEO, and content-driven growth, including technical, on-page, and authority-building tactics
Analytical mindset with comfort building dashboards, reading funnels, and turning data into clear actions
Strong cross-functional collaboration skills, able to work closely with brand, product, sales, community, and engineering teams
Passion for the outdoors and adventure lifestyle, with personal interest in camping, overlanding, hiking, biking, or similar activities
Curiosity about power technology, batteries, solar, and future energy systems, and how they enable new outdoor experiences
Strong alignment with Evotrex's vision of freedom, exploration, and power independence
Benefits
Competitive, High-Growth Compensation: Market-competitive salary with performance-based upside, designed to grow as Evotrex grows.
Health, 401(k) & PTO: Comprehensive medical, dental, and vision coverage, a 401(k) program to help you plan for the long road ahead, and a generous 15-day PTO so you can recharge and explore.
Quarterly Company Camping Trips: Every quarter, the team heads outside together—camping, exploring, and testing our products the way they’re meant to be used.
Work in The Wild — Up to 2 Weeks a Year: Work remotely from national parks, forests, coastlines, or anywhere adventure calls.
Domestic and International Travel Opportunities: Travel across the U.S. and abroad for product testing, events, media, partnerships, and adventures tied directly to the Evotrex mission.
Company
Evotrex
Evotrex focused on changing outdoor travel and adventure by introducing clever, power-generating RV trailers geared for self-sufficiency.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$16MKey Investors
Xstar Capital
2025-11-06Seed· $16M
Recent News
Company data provided by crunchbase