Rupi Kaur · 3 days ago
Creative Lead, Social
New York, NY
Part-time
Hybrid
Mid, Senior Level
3+ years expRupi Kaur is a creative company that emphasizes the relationship between artist and community. They are seeking a thoughtful and growth-oriented Creative Lead to manage and expand Rupi's social presence through storytelling, strategy, and execution.
Entertainment
Responsibilities
Lead social strategy across Instagram and Substack, with a clear focus on growth, reach, and meaningful engagement
Produce, film, and edit high-fidelity social-first video content from concept to final cut
Architect the monthly editorial calendar to ensure a balance of community growth, storytelling, and brand announcements
Work in person in New York City with Rupi to film content
Manage contractors or other collaborators (such as video editors) as needed
Develop a marketing and storytelling strategy aligned with upcoming projects and themes to engage thoughtfully with Rupi’s online community
Analyze weekly performance data to identify content wins, optimize reach, and pivot strategy based on audience signals
Qualification
Required
Lead social strategy across Instagram and Substack, with a clear focus on growth, reach, and meaningful engagement
Produce, film, and edit high-fidelity social-first video content from concept to final cut
Architect the monthly editorial calendar to ensure a balance of community growth, storytelling, and brand announcements
Work in person in New York City with Rupi to film content
Manage contractors or other collaborators (such as video editors) as needed
Develop a marketing and storytelling strategy aligned with upcoming projects and themes to engage thoughtfully with Rupi's online community
Analyze weekly performance data to identify content wins, optimize reach, and pivot strategy based on audience signals
A Visual Native: You have a portfolio that proves you can edit video with rhythm and emotion, and you are fluent in the tools required to build it (e.g., CapCut, Premiere, Creative Suite)
Experience in the Arena: 3+ years of experience in social media content development or management. You have grown accounts for artists, media brands, or creators. You have receipts (metrics) to prove it
Data-Informed, Not Data-Led: You use analytics to inform your creativity, but you don't let the algorithm dictate your soul
Understanding of Voice: You have strong writing instincts and the ability to learn and adapt another person's voice with care and precision
Independent Operator: You are proactive, reflective, and comfortable managing up, bringing clarity rather than waiting for direction. You can manage your own work with minimal oversight
The 'Taste' Gatekeeper: You have a high bar for aesthetics and a keen design eye
Company
Rupi Kaur
As a 21-year-old university student Rupi wrote, illustrated and self-published her first poetry collection, 'milk and honey'.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase