WhyGolf ยท 1 day ago
DTC Senior Creative Strategist (Meta Ads)
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $120K/yr
3+ years expWhyGolf is a fast-growing golf training brand helping golfers around the world improve their skills. They are seeking a Senior Creative Strategist to manage the entire creative lifecycle for Meta Ads, ensuring high-performing creative is produced and optimized based on performance data.
Retail
Responsibilities
Own the entire creative lifecycle for Meta Ads, from concept ideation and messaging frameworks through briefing, production, deployment, and iteration
Develop scroll-stopping ad concepts rooted in golfer psychology, product mechanics, and clear performance hooks
Write and own creative briefs for UGC creators, editors, and internal partners, ensuring clarity, speed, and alignment with performance goals
Ensure creative is properly launched and tested in Meta Ads Manager, including creative structuring, naming conventions, and testing frameworks
Monitor creative-level performance (CTR, thumb-stop rate, CPA, fatigue, angle performance) and translate insights into next actions
Maintain a structured creative testing roadmap to ensure consistent throughput of new concepts and angles
Partner closely with paid media and analytics to diagnose performance issues and identify creative opportunities
Balance brand standards with native, high-performing paid social formats
Collaborate directly with the founder and creative partners to translate strategy into shipped ads, not just ideas
Qualification
Required
3-5 years of experience in creative strategy for paid social, ideally within DTC or performance-driven eCommerce
Demonstrated experience owning creative from concept through live deployment, not just ideation
Strong hands-on understanding of Meta Ads, including creative testing, iteration cycles, and performance diagnostics
Data-literate and comfortable using performance metrics to guide creative decisions
Strong written and verbal communication skills, particularly in briefing creators and aligning stakeholders
High ownership mentality and comfort operating in a fast-moving, founder-led environment
Experience working with UGC, creator-led content, and performance video ads
Preferred
Have experience marketing golf products or understand the golf swing, common swing faults, and how golfers think about improvement
Have worked on performance-driven creative in sports, fitness, or skill-based consumer categories
Have directly collaborated with editors and creators to turn raw footage into high-performing ads
Are comfortable balancing brand voice with aggressive performance testing
Company
WhyGolf
At WhyGolf, we're committed to helping you suck less at golf. We've designed training aids to address every aspect of the game.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase