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Forza · 19 hours ago

Channel Business Development Manager

Council Bluffs, IA

Full-time

Hybrid

Mid Level

$60K/yr - $110K/yr

Forza is focused on driving revenue growth through the management and expansion of its distributor network. The Channel Business Development Manager will develop sales strategies, manage distributor relationships, and collaborate with internal teams to ensure customer satisfaction and sustainable growth.

CommercialIndustrialManufacturingWholesale

Responsibilities

Develop and execute distribution sales strategies and plans to achieve or exceed revenue targets

Track, analyze, and report on sales data to identify trends, risks, and growth opportunities

Meet or exceed assigned KPIs related to sales performance, distributor engagement, and customer satisfaction

Maintain a strong understanding of industry trends, competitive activity, and customer needs to inform sales strategies and product direction

Manage and grow relationships with existing distribution partners to increase sales volume, product mix, and loyalty

Develop and manage distributor programs designed to incentivize sales growth and long-term partnership

Strategize and implement initiatives to expand the range and portfolio of products purchased by distributors

Provide ongoing sales, technical, and product support to distributors as required, including onsite demonstrations

Identify, qualify, and prospect new distribution partners aligned with company strategy

Lead distributor onboarding, including pitching, contracting, training, and initial sales activation

Ensure new distributors are effectively integrated into sales, marketing, and operational processes

Work closely with internal teams including Product Development, Quality Assurance, Customer Service, Purchasing, and Operations to ensure distributor and end-customer needs are met

Collaborate with purchasing and operations to maintain accurate inventory planning based on distributor forecasts and buying patterns

Identify and coordinate product innovation ideas based on distributor and market feedback

Ensure all distributor and customer data in the CRM system is accurate, complete, and up to date

Track opportunities, end-user prospects, and sales activity through the CRM

Utilize CRM reporting to monitor performance, pipeline health, and forecast accuracy

Provide onsite sales, technical, or product demonstrations as required

Coordinate with technical sales representatives to deliver onsite support when needed

Provide input into marketing strategy, campaigns, and materials as they relate to distribution sales

Support go-to-market initiatives in collaboration with marketing and product teams

Qualification

Sales Strategy DevelopmentDistributor Relationship ManagementCRM ProficiencyData AnalysisCross-Functional CollaborationTechnical SupportMarketing Strategy Input