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The Mullings Group · 2 days ago

Vice President of Sales

United States

Full-time

Remote

Director/Executive

10+ years exp

The Mullings Group is seeking a dynamic and strategic Vice President of Sales to lead BrightHeart’s direct go-to-market efforts and accelerate market penetration in the U.S. This role involves designing and executing a structured sales process, building a high-performing team, and driving sustainable revenue growth in the digital medical technology sector.

Health CareMedicalMedical Device

Growth Opportunities

Hiring Manager

Ryan Blasko

Responsibilities

Develop and execute a structured, detailed, repeatable sales process to objectify and turn the commercial strategy into a predictable activity

Build and lead a high-performing commercial team, including hiring, training, and coaching

Own revenue generation and pipeline development, ensuring predictable and scalable growth

Collaborate with the CEO and leadership team on pricing, market access, marketing and commercial strategy

Define and track KPIs for sales performance, customer acquisition, and retention

Represent the company at industry events, conferences, and with key opinion leaders

Drive strategic value mapping and discovery phases custom to each customer to clearly identify the highest impact levers and pain points and connect them directly to the product offering and pricing model and achieving and clear demonstration of ROI

Develop and manage a high-impact sales pipeline focused on both direct clinical adoption as well as distribution through key strategic partners

Lead direct sales efforts during the limited market release phase and beyond, from lead generation through contract creation, negotiation and closing, targeting OB/GYN, MFM and radiology practices initially, with a focus on demonstrating clinical value and generating early revenue

Collaborate with marketing, product, and clinical teams to analyze target markets and customer segments and refine messaging, pricing, commercial offering and GTM strategy

Own revenue targets and contribute to financial forecasting

Report regularly on KPIs, pipeline health, and sales performance to executive leadership

Implement tools, processes, and analytics to optimize sales efficiency and scalability

Qualification

Sales leadershipMedtech experienceStructured sales processAI applications in healthcareSaaS sales experienceAnalytical skillsCommunication skillsNegotiation skillsInterpersonal skillsProblem-solving skills

Required

10+ years of experience in sales with a track record of success in creating new markets (eg. first sales hire, new product launches, etc) in medtech (ideally related to fields including OB/GYN, radiology, pediatric cardiology)

Proven success in building and closing a competitive sales pipeline and meeting or exceeding targets

Demonstrated ability to design and execute a disciplined, highly structured sales process and build a competitive pipeline that consistently meets or exceeds targets

Proactive and process-driven mindset: you don't wait for opportunities, you create them, and you do so with rigor, clarity, and repeatability

Strong understanding of the U.S. prenatal care landscape, including OB/GYN and MFM workflows, reimbursement models, and liability dynamics

Exceptional communication, negotiation, and interpersonal skills, with the ability to influence stakeholders at all levels

Solid grasp of AI and its commercial applications in healthcare, and experience selling software within the regulatory constraints of Software as a Medical Device (SaMD)

Entrepreneurial spirit: comfortable with ambiguity, experimentation, and rapid iteration, while maintaining a structured approach to execution

Strong analytical and problem-solving skills, combined with operational discipline

Outstanding written and verbal communication skills in English, capable of distilling complex topics into clear, actionable recommendations

Experience working in cross-functional teams and building efficient relationships across the organization—from executive leadership to individual contributors