Confidential · 1 week ago
Digital Marketing Director
Confidential is a rapidly growing, multi-site healthcare organization headquartered in Tennessee, seeking a Director of Digital Marketing to lead and scale its digital growth strategy. The role involves driving patient acquisition, optimizing marketing performance, and strengthening brand visibility across a distributed network of healthcare locations.
Marketing & Advertising
Responsibilities
Lead and execute a comprehensive digital marketing strategy across a multi-location healthcare platform
Own and optimize CRM strategy, including lead management, patient journey mapping, attribution, and conversion tracking
Drive organic growth through SEO strategy, local search optimization, and ongoing content performance analysis
Oversee Google Ads and paid media campaigns, managing budgets, performance metrics, and ROI optimization
Develop and manage integrated digital campaigns across search, display, social, email, and web
Partner with internal stakeholders to align marketing initiatives with operational and clinical goals in a remote environment
Analyze performance data and deliver clear insights and recommendations to senior leadership
Ensure all digital initiatives comply with healthcare regulations and brand standards
Lead, mentor, and collaborate with internal team members and external agency partners
Qualification
Required
8+ years of progressive digital marketing experience, preferably within healthcare or highly regulated industries
Proven success managing multi-site or multi-brand digital marketing strategies
Deep expertise in CRM platforms (Salesforce, HubSpot, or similar)
Strong command of SEO, SEM, and Google Ads with measurable growth results
Experience building and scaling data-driven digital campaigns
Strong analytical skills with the ability to translate data into actionable insights
Leadership experience with distributed teams and external vendors
Bachelor's degree in Marketing, Business, or a related field
Preferred
Master's degree in Marketing, Business, or a related field
Benefits
Competitive compensation
Comprehensive benefits package