Blend · 9 hours ago
Campaign Marketing Manager
Columbia, MD, USA
Full-time
Hybrid
Senior Level
5+ years expBlend is a premier AI services provider focused on co-creating meaningful impact through data science and technology. They are seeking an experienced Campaign Marketing Manager to lead campaign strategy, content development, and execution, ensuring alignment with business priorities and brand standards.
Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services
Responsibilities
Own end-to-end campaign strategy—from concept through execution—developing cohesive, multi-channel campaigns that align to business priorities, ABM strategy, and brand standards
Translate complex technical offerings into clear, compelling campaign narratives. Lead development of core messaging, technical copy, value propositions, and content frameworks across digital, sales, and partner channels
Manage timelines, deliverables, and workflows across creative, demand, product, and agency teams to ensure campaigns launch on time, on brand, and with consistent messaging across all touchpoints
Act as a brand steward across campaigns, ensuring tone, voice, visual alignment, and messaging consistency while raising the quality and clarity of campaign outputs
Collaborate with business unit leaders to understand priorities and translate them into focused campaign initiatives that support go-to-market objectives and sales enablement needs
Define campaign success metrics, monitor performance across channels, and analyze results to optimize messaging, content effectiveness, and audience engagement. Analyze performance data to deliver actionable insights, optimize messaging and channel mix, and continuously improve campaign effectiveness through testing and iteration
Own campaign activation workflows, timelines, and production execution in partnership with creative, demand, and agency teams. Ensure campaigns are launched efficiently, tracked accurately, and reported clearly across platforms. Establish repeatable campaign frameworks, templates, and best practices to scale high-quality campaign execution efficiently across teams
Lead campaign narrative development and content strategy tailored to diverse North American audiences, including public and private sector stakeholders. Translate complex technical concepts into clear, compelling, and audience-specific messaging
Drive the creation of high-impact content assets—including case studies, whitepapers, thought leadership, solution briefs, and executive presentations—while ensuring consistency in voice, tone, and brand standards
Collaborate closely with leadership, sales, solution architects, partners, and agencies to align campaign messaging, value propositions, and technical positioning across all customer touchpoints
Partner with global marketing teams to adapt and localize campaign content for regional market dynamics, ensuring cultural relevance and consistency across languages and markets
Support integrated campaigns that align marketing initiatives with sales priorities and partner ecosystem strategies, delivering content and messaging that accelerates adoption, pipeline, and customer outcomes
Qualification
Required
5+ years of progressive marketing experience
Proven track record in campaign marketing, content generation, and enterprise marketing in North American markets
Demonstrated success in managing technology partnerships and alliance marketing programs such as AWS, Snowflake, PEGA, or Databricks
Experience in content strategy, and narrative building for diverse audiences
Language Requirements: Advanced English proficiency (written and verbal)
Deep understanding of global market dynamics, including cultural nuances, business practices, and communication approaches
Experience engaging and influencing C-level executives and senior stakeholders
Strong project management capabilities with ability to balance strategic thinking and tactical execution
Preferred
Experience working with cloud ecosystem partners and understanding of cloud technology landscape
Proven ability to work with 3rd party agencies, sponsors, partners, clients, media and vendors
Track record of producing industry thought-leadership content
Experience working with distributed marketing teams across multiple countries
Understanding of digital transformation trends in enterprises and institutions
Analytical mindset with expertise in marketing automation, CRM systems, and data visualization tools
Previous experience working with or for major technology vendors (AWS, Microsoft, Google, etc.)
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
501-1000 employees
H1B Sponsorship
Blend has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (30)
2023 (28)
2022 (32)
2021 (21)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Patrick Hennessy
Chief Executive Officer
Rob Fuller
Chief Solutions Officer
Recent News
PR Newswire
2025-12-05
Inside HPC & AI News | High-Performance Computing & Artificial Intelligence
2025-10-03
Company data provided by crunchbase