ESPN ยท 2 days ago
Marketing Automation & Messaging Senior Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$121K/yr - $162K/yr
6+ years expESPN is a leading sports entertainment company, and they are seeking a Marketing Automation & Messaging Senior Manager to optimize fan experience and drive subscriber growth through effective messaging strategies. This role involves building and executing multi-channel marketing efforts, utilizing the Braze platform to enhance customer relationship management and improve key performance indicators.
BroadcastingFilm Production
Responsibilities
Expert on building and finding new features for lifecycle messaging to deliver on goals and business needs
Build, test and deliver multi-channel messages at all stages to drive at subscriber and retention goals for our DTC business
Execute messaging optimization and best practice adoption in conjunction with teammates
Run split and multivariate texts, ensuring test protocols are administered to minimize bias
Lead and optimize messaging reporting and run ad hoc analysis to help inform long term DTC marketing strategy
Ability to work cross functionally across Product Marketing, CRM, Analytics, and other internal teams
Determine roadmap for automation for business needs to modernize existing tools and systems
Deep understanding of the Braze platform and bring ideas on how to drive innovation within the platform
Qualification
Required
Minimum 6 years of experience in operations or digital marketing, with a focus on working in CMS tools for lifecycle messaging
Proven track record of developing and executing successful marketing messaging strategies that drive business growth
Strong analytical skills and experience with web analytics tools
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Proven ability to manage multiple projects and meet deadlines
Bachelor's degree in Marketing, Communications, Business, or a related field
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits
Company
ESPN
ESPN is a broadcasting company.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Chuck Pagano
Executive Vice President of Technology and CTO (retired)
Rob Gallo
VP Human Resources Business Partner
Recent News
2023-08-20
2023-08-18
2023-08-16
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