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HCA Healthcare · 9 hours ago

Director of Marketing Performance

Nashville, TN

Full-time

Onsite

Director/Executive

10+ years exp

HCA Healthcare is part of the nation's leading provider of healthcare services, and they are seeking a Director of Media Performance to lead a team of paid media experts. This role involves overseeing strategy, execution, and performance across various paid media channels while ensuring compliance with healthcare regulations.

BiotechnologyHealth CareHospitalMedicalPrimary and Urgent Care

Responsibilities

Manage and mentor a team of channel specialists

Develop enterprise-wide paid media strategies

Act as senior SME for platforms like Google Ads, Meta, Celebrus, Invoca

Drive campaign reporting and optimization

Partner with internal teams and external agencies

Ensure adherence to HIPAA, CCPA, GDPR

Explore emerging platforms and technologies

Lead relationships with Google, Meta, and publishers

Qualification

Healthcare media expertiseGoogle AdsMetaRegulatory compliancePaid SearchPaid SocialDirect-to-PublisherVendor ManagementInnovationPerformance ManagementAdvanced certificationsTeam LeadershipCross-Functional Collaboration

Required

Bachelors Degree required

Strong background in healthcare media and regulatory compliance

10 years experience Required

Preferred

Master's Degree preferred

Advanced certifications (Google, Meta) preferred

Benefits

Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.

Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.

Free counseling services and resources for emotional, physical and financial wellbeing

401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)

Employee Stock Purchase Plan with 10% off HCA Healthcare stock

Family support through fertility and family building benefits with Progyny and adoption assistance.

Referral services for child, elder and pet care, home and auto repair, event planning and more

Consumer discounts through Abenity and Consumer Discounts

Retirement readiness, rollover assistance services and preferred banking partnerships

Education assistance (tuition, student loan, certification support, dependent scholarships)

Colleague recognition program

Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)

Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Company

HCA Healthcare

Glassdoor3.3

HCA Healthcare provides medical education and healthcare services in locally managed facilities. It is a sub-organization of North Florida Endoscopy Center.

Founded in 1968

Nashville, Tennessee, USA

10001+ employees