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VP, SEO

Charlotte, NC

Full-time

Hybrid

Director/Executive

10+ years exp

LendingTree is the nation's leading online lending marketplace, and they are seeking a Vice President of SEO to lead and modernize their organic growth strategy across a portfolio of digital properties. This role involves defining the SEO strategy, executing enterprise-scale SEO initiatives, and leading a multidisciplinary team to drive sustainable growth in an evolving search landscape.

Computer Software

Responsibilities

Define and own a modern, forward-looking SEO strategy that reflects the rapidly changing search ecosystem, including AI-powered search, generative answers, zero-click experiences, and new discovery surfaces

Develop a clear, expert point of view on how SEO must evolve to drive long-term growth and a competitive advantage at LendingTree

Balance short-term performance recovery with long-term resilience and innovation

Lead SEO strategy and execution across multiple large, high-traffic domains operating in highly competitive verticals

Oversee all pillars of SEO at scale, including technical SEO, content and editorial optimization, authority development, and outreach

Establish performance frameworks, forecasts, and roadmaps aligned with company-wide growth objectives

Own the SEO measurement, analytics, and reporting strategy across all domains

Define what success looks like in a shifting search landscape by evolving KPIs beyond traditional metrics to include visibility, authority, and AI-driven discovery signals

Partner closely with Analytics, Data Science, Product, and Finance to connect SEO performance to business outcomes

Build scalable dashboards, reporting cadences, and performance narratives that enable teams to prioritize effectively and executives to make informed decisions

Use data to guide experimentation, validate strategy, assess tradeoffs, and clearly articulate ROI

Lead, mentor, and develop a large, multidisciplinary organization including SEO analysts, writers, editorial staff, and outreach teams

Drive change by modernizing skill sets, workflows, tooling, and operating models as SEO continues to evolve

Foster a high-performance culture rooted in accountability, experimentation, and continuous learning

Act as a strong operator who can pull teams together across Product, Engineering, Editorial, Marketing, Analytics, and Executive Leadership

Influence product roadmaps and content strategies to ensure SEO is embedded early in decision-making

Translate strategy into execution through clear prioritization, operational rigor, and consistent follow-through

Serve as the senior SEO leader and trusted advisor to executive leadership

Translate complex SEO concepts, risks, and opportunities into clear, compelling narratives for non-technical stakeholders

Regularly present performance updates, strategic recommendations, and investment tradeoffs with confidence and clarity

Qualification

SEO strategyTechnical SEOSEO analyticsCross-functional leadershipAIMachine learningContent strategyData-driven decision makingTeam leadershipCommunication skills

Required

10+ years of progressive SEO experience, with significant experience operating at enterprise scale

Proven track record of driving organic growth across multiple large domains in highly competitive environments

Deep expertise across technical SEO, content and editorial strategy, authority development, and large-scale execution

Strong understanding of how AI and machine learning are reshaping search and organic discovery

Expert-level fluency in SEO data, analytics, and reporting, including experience with enterprise SEO platforms, analytics tools, experimentation frameworks, and large datasets

Demonstrated success leading large teams and driving organizational and strategic change

Exceptional cross-functional leadership and operational execution skills

Outstanding written and verbal communication skills, with experience presenting to senior and executive leadership