Corewell Health · 1 week ago
Director, System Market Development & Optimization
Grand Rapids, MI
Full-time
Hybrid
Director/Executive
10+ years expCorewell Health is a healthcare organization focused on enterprise growth and optimization. The Director of System Market Development & Optimization plays a critical role in shaping the growth strategy and drives system-level initiatives to enhance efficiency across regions and service lines.
Health CareHospitalMedical
Responsibilities
Leading data-driven evaluations of market opportunities using advanced analytics, scenario modeling, and value assessments
Translating market, competitive, and operational insights into actionable, investment-ready strategies that strengthen Corewell Health's strategic and financial position
Overseeing planning for competitive response, regulatory compliance, and emerging market trends
Providing strategic support for high-value initiatives such as ambulatory network development, Certificate of Need (CON) planning, and facility and provider network expansion
Shapes and stewards the enterprise portfolio by identifying, prioritizing, and balancing growth, consolidation, and optimization opportunities that strengthen the system’s strategic and financial position
Lead system-level transformation initiatives, ensuring alignment with organizational goals and measurable outcomes
Leads the development or acceleration of deep, data-driven assessments of prioritized portfolio opportunities – applying precision analytics and scenario modeling to evaluate strategic & financial potential
Translates market, competitive, and operational insights into portfolio-shaping recommendations that guide and provide rationale for where to grow, where to optimize, and how to transform
In partnership with Strategy & Insights leaders, co-leads routine and robust competitor assessments, scenario modeling and response modeling to ensure organizational readiness for market, regulatory and competitive shifts
Leads Certificate of Need (CON) coordination function, serving as the primary liaison with external partner firm and internal stakeholders
Provides targeted strategic and tactical support for select, high-impact growth initiatives including ambulatory surgery center strategy development, CON-dependent initiatives, provider network development and planning, and facility planning)
Maintains cutting-edge knowledge and shares expertise to strengthen team capability and redundancy
Partners with Insights team to shape analytic tools that enable faster, more precise, enterprise-informed decision-making
Leads and develops a high-performing Market Development team; builds capability, independence, and executive presence
Promote cross-functional collaboration within Strategy & Business Development to drive innovation and shared learning
Cultivates trusted, collaborative relationships with leaders and across the system and within the department – building alignment, transparency and confidence in portfolio decisions through performance, and delivery of well-informed recommendations
Qualification
Required
Bachelor's Degree or equivalent, in business administration and/or medical administration or similar field of study
10 years of relevant experience Progressive experience in a large health care system in a business development role or similar
5 years of relevant experience in a leadership role with a demonstrated ability to lead teams and drive impact
Experience working collaboratively with physicians
Preferred
Master's Degree or equivalent, in business or healthcare administration
Benefits
Comprehensive benefits package to meet your financial, health, and work/life balance goals.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
Optional identity theft protection, home and auto insurance, pet insurance
Traditional and Roth retirement options with service contribution and match savings
Company
Corewell Health
Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Lynn Patterson
Sr. Executive Specialist To Chief Executive Officer
Karen Smith
Advisor to the Chief Financial Officer
Recent News
2026-01-12
2026-01-06
Company data provided by crunchbase