American Heart Association · 8 hours ago
Writer, Omnichannel Content
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $90K/yr
3+ years expThe American Heart Association is dedicated to combating cardiovascular disease and ensuring a healthier future. They are seeking an Omnichannel Content Writer who will create engaging, persona-focused content across various campaigns and channels to support the organization's mission. This role requires collaboration with strategists and marketers to deliver a cohesive omnichannel experience.
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Responsibilities
Create on-brand content for web, email, social media, paid media, landing pages, toolkits, scripts, and campaigns
Use audience insights to make messaging resonate and encourage engagement with our mission
Write with purpose and flexibility, shaping messaging for SEO, AI Overviews, featured snippets, voice search, and dynamic web content
Balance thought leadership, mission storytelling, fundraising, and program support in a way that feels authentic and inspiring
Ensure content works together across channels, creating a cohesive experience aligned with an omnichannel strategy
Partner with marketing leads, strategists, and stakeholders to develop integrated content across channels
Think beyond individual pieces, understanding how content connects across touchpoints to tell a bigger story
Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience
Participate in content reviews, giving and receiving feedback to strengthen work and share knowledge
Self-edit carefully and proofread partner content
Use insights and feedback to improve content over time
Stay curious about trends in content, marketing, and audience behavior, and adapt your work to stay relevant
Qualification
Required
3 years of writing in marketing, campaign, or digital communications experience
Portfolio demonstrates strong B2B and B2C content across channels
Knowledge of SEO, structured content, and writing for AI-influenced search
Comfort writing for dynamic, evolving digital platforms and understanding how content works together in an omnichannel strategy
Previous experience working within a brand system or content ecosystem
Previous experience contributing to integrated or multi-channel marketing strategies
Preferred
5 years of writing in marketing, campaign, or digital communications experience
Benefits
Medical, dental, vision, disability, and life insurance
Robust retirement program that includes an employer match and automatic contribution
Employee assistance program
Employee wellness program and telemedicine
Paid Time Off (PTO) at a minimum of 16 days per year
12 paid holidays off each year
Tuition Assistance
Company
American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.62MKey Investors
Stupski FoundationAmeriCorps Public AlliesCity Furniture
2025-08-14Grant· $0.1M
2024-07-09Grant· $2.7M
2024-06-06Grant· $0.69M
Leadership Team
Jennifer Hall
Chief, Data Science and Analytics
Lynne Braggs
National, Sr. Director Digital Content Production, Creative (Marketing)
Recent News
Central New York Business Journal
2026-01-16
2025-12-24
Company data provided by crunchbase