Spectrum · 1 week ago
Digital Marketing Specialist
Aurora, IL
Full-time
Onsite
Mid Level
$50K/yr - $60K/yr
3+ years expSpectrum Technologies, Inc. is looking for a Digital Marketing Specialist to enhance their outbound marketing efforts and build brand awareness through digital campaigns. The role involves managing video production, email marketing, content creation, and social media strategies to drive engagement and leads.
Digital EntertainmentInternetTelecommunications
Responsibilities
Shoot product marketing and training videos, edit final product and post to relevant platforms
Work with Sales and Marketing teams to stage real-world product photo shoots and video creation
Take studio product photos, edit/cleanup multiple images, make available for use in print and web
Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
Publish product email campaigns and company newsletters on a defined cadence and schedule
Work with Marketing Manager and Sales team to add / remove email audiences
Measure results and optimize the nurture tracks for these segments to convert leads to customers
Work to minimize list decay and unsubscribes while increasing productivity of our email sends
Become an expert with MailChimp email marketing platform
Determine sources for content creation, both internally and externally
Contribute to weekly/monthly creation of content resources to drive leads, subscribers, awareness, and/or other important metrics
Edit content produced by vendors, including conceptualizing the projects up-front and copy-editing prior to publishing
Continually learn product features, markets best served, and target audiences to craft more relevant content pieces
Expand our Social Media footprint by publishing relevant content on various platforms
Contribute to weekly/monthly Social Media product content messages
Drive consistent, relevant traffic and leads from our social network presence
Own the Social Media advertising plan for paid social ads
Maintain an All-in-one Social Media platform (like Adobe Express) to maximize social post consistency
Prepare product knowledge Power Point Presentations for company and distributor training
Help maintain content within an online portal for distribution partners to access
Assist in product website management including setting up new SKUs, product descriptions, product features, visual assents, pricing, and other related items
Assist the team and the manager in day-to-day operations as needed
Qualification
Required
BA/BS degree or equivalent working experience
3-5 years of experience in marketing, preferably in the agricultural or electronics industries
Strong Graphic Design skill and knowledge
Strong Video Production skills, including editing and publishing
Strong Photography skills, including optimization and publishing
Strong attention to detail and willingness to take ownership of the success of projects from inception to completion
Experience producing content for the web specifically, as well as channel-specific knowledge (blog, email, social media, etc.)
Strong writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business across various types of content and channels
Interest in analytics and able to derive meaning from data through testing and optimization
Excellent organizational skills to work independently and manage projects with many moving parts
Ability to successfully handle multiple, high priority projects with a high level of accountability
Ability to effectively communicate and partner with employees at all levels of the organization
Ability to work within deadlines and reach milestones with efficiency and flexibility
Assist in product website management including setting up new SKUs, product descriptions, product features, visual assents, pricing, and other related items
Effective, strong presentation and communication skills, both verbal and written
Computer literacy and proficiency in word processing, spreadsheet, and presentation software is required
Experience with enterprise software solutions and large, complex organizations preferred
Assist the team and the manager in day-to-day operations as needed
Marketing: 3 years (Required)
Preferred
Experience with enterprise software solutions and large, complex organizations preferred
Benefits
401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Referral program
Tuition reimbursement
Vision insurance
Company
Spectrum
Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$11.4MKey Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO
Leadership Team
Dinesh Jain
Chief Operating Officer
Ken Guiberson
Group Vice President, Digital Self-Service
Recent News
2026-01-20
2026-01-06
Sports Business Journal
2025-11-08
Company data provided by crunchbase