WhyGolf · 3 days ago
Growth Marketing Lead — WhyGolf Mobile App
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $120K/yr
2+ years expWhyGolf is seeking a Growth Marketing Lead to drive paid acquisition and growth for their mobile app. The role involves owning performance marketing end to end, focusing on acquisition efficiency and creative testing while collaborating closely with product and creative teams.
Retail
Responsibilities
Own paid acquisition across channels including Meta, Google/YouTube, Apple Search Ads, TikTok, and emerging platforms
Translate growth goals into clear channel strategies, creative testing roadmaps, and execution plans
Partner closely with creative to develop, launch, and iterate high-volume performance creative
Manage budgets, bids, audiences, and creatives with a clear ROAS, payback, and LTV mindset
Design and run experiments across creatives, audiences, funnels, and offers
Monitor performance using attribution tools and internal dashboards and connect ad performance to in-app activation, retention, and revenue
Clearly document learnings and feed them into future testing and growth decisions
Collaborate closely with product and lifecycle to ensure we acquire the right users and set them up for long-term success
Bring paid performance insights into broader growth initiatives, including onboarding flows, feature launches, and web-to-app funnels
Qualification
Required
2–4+ years of experience in performance marketing or user acquisition (mobile app experience preferred)
Hands-on experience managing Meta Ads and at least one additional paid channel
Strong understanding of core growth metrics including CAC, CPA, ROAS, LTV, and payback periods
Comfort working with attribution, experimentation, and performance analysis
Strong creative intuition and interest in performance-driven creative testing
High ownership mentality and ability to operate in a fast-moving, founder-led environment
Clear written and verbal communication skills
Preferred
Have experience growing a subscription-based or freemium mobile app
Have worked closely with product teams on activation, engagement, or retention initiatives
Have experience with web funnels or web-to-app acquisition
Have an interest in golf, sports, or performance-oriented consumer products
An example of a paid growth or app acquisition initiative you personally owned end to end
Company
WhyGolf
At WhyGolf, we're committed to helping you suck less at golf. We've designed training aids to address every aspect of the game.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase