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America's Test Kitchen · 1 day ago

Senior Product Manager, Content Engagement

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $135K/yr

6+ years exp

America’s Test Kitchen (ATK) is seeking a customer-focused Senior Product Manager, Content Engagement to lead the strategy and execution of how millions of home cooks engage with ATK’s digital content ecosystem. In this role, you will own key content engagement experiences across ATK’s web and app platforms, focusing on driving retention, repeat engagement, and member satisfaction.

AdvertisingCookingPublishing

Responsibilities

Define and own the Content Engagement roadmap, identifying and prioritizing initiatives that deepen member engagement, increase retention, and support repeat usage across ATK’s digital platforms

Lead high-impact, high-visibility product initiatives that support meal planning and cooking journeys, shaping how members engage with ATK’s content across recipes, reviews, taste tests, and video experiences

Translate customer needs, behavioral insights, and business goals into clear product strategy, well-scoped initiatives, and measurable outcomes

Partner with Design, Engineering, Digital Content, Marketing, and Data to shape solutions, align on priorities, and drive execution from discovery through delivery

Drive discovery and experimentation efforts, including user research, concept validation, prototype testing, and iterative improvement

Define success metrics and partner with analytics teams to monitor performance, evaluate impact, and inform ongoing prioritization and iteration

Ensure high-quality execution through clear user stories, acceptance criteria, and ongoing collaboration with engineering teams

Work closely with peer Product Managers (e.g., Search & Discovery, Platforms, Classes, and Member Growth) to ensure a cohesive end-to-end experience across the ATK ecosystem

Communicate product vision, progress, learnings, and results clearly to stakeholders across the organization

Stay ahead of trends in digital media, storytelling, and video to identify new opportunities for innovation

Qualification

Product management experienceUser experience designCross-functional leadershipContent-driven experiencesMobile applicationsAnalytical mindsetAgile developmentPassion for foodCommunication skillsCollaboration skills

Required

6+ years of product management experience, including independent ownership of a core consumer-facing digital product area or problem space

Proven track record of leading complex, cross-functional initiatives with multiple stakeholders and dependencies

Strong product judgment and comfort making prioritization and tradeoff decisions with limited oversight

Experience building or optimizing content-driven or engagement-focused consumer-facing experiences, ideally in media, publishing, or subscription-based products

Hands-on experience delivering products across mobile applications (iOS and/or Android) and responsive web platforms, with a strong judgement around platform-specific UX considerations

Strong command of user experience design and content design principles, interaction patterns, and usability best practices across mobile and web

Strong analytical mindset, experience with using data, experimentation, and user research to inform decisions

Excellent communication and collaboration skills with both technical and non-technical partners

Experience working as the product lead within agile development teams, including leadership of team backlog management, sprint planning, and iterative delivery