Wells Fargo · 4 days ago
Senior Lead Product Manager - Business Card Growth & Acquisitions
Wilmington, DE
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expWells Fargo is seeking a Senior Lead Product Manager to drive the strategic development and execution of omni-channel acquisition marketing initiatives for Signify by Wells Fargo, their Business Credit Card Program. This role focuses on accelerating customer acquisition and growth through innovative digital marketing strategies and cross-functional collaboration.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement
Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives
Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs
Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies
Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement
Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives
Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs
Monitor performance metrics and continuously optimize campaigns based on insights and analytics
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer
Qualification
Required
7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Experience in Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media
Preferred
Experience in B2B or small business credit card marketing
Proven success in leading omni-channel marketing campaigns, particularly in digital acquisition
Demonstrated ability to develop enterprise-level strategic frameworks and translate them into actionable marketing roadmaps that drive measurable acquisition growth
Proven experience advising and influencing senior executives, including shaping strategic decisions, presenting complex recommendations, and aligning stakeholders across product, marketing, risk, and technology
Exceptional strategic thinking and structured problem-solving skills, with the ability to simplify ambiguity and guide teams toward clear, data-driven decisions
Strong executive presence with advanced presentation, storytelling, and visualization skills to communicate complex strategies in a concise, compelling manner
Experience designing and facilitating strategic planning sessions, shaping long-term objectives, and driving alignment across cross-functional leadership teams
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
2026-01-18
2026-01-17
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