CYLNDR Studios · 1 week ago
Director, Influencer
New York, NY
Full-time
Onsite
Director/Executive
8+ years expCYLNDR Studios is a creative agency that specializes in blending design, content creation, and influencer marketing. The Director of Influencer Marketing will lead the development of CYLNDR’s influencer discipline, overseeing the creative vision and execution of influencer content across multiple brands while managing a multidisciplinary team and driving client engagement.
Marketing & Advertising
Responsibilities
Lead the evolution of the influencer discipline — defining future capabilities, workflows, and opportunities that move the practice forward with intention
Establish CYLNDR’s influencer practice as the creative and strategic solution for influencer marketing
Shape the structure, roles, and success metrics of the influencer team as the practice grows and evolves
Develop scalable systems, templates, and processes that enable consistent sourcing, management, contracting, and reporting
Build workflows that improve efficiency, clarity, and quality across the network
Mentor and lead a high-performing, curious, and creatively driven team
Drive growth and identify new opportunities with current and new clients
Oversee influencer budgets, contract negotiations, and payment processes in partnership with Finance
Lead collaboration across CYLNDR and sister agencies to ensure influencer programs are aligned, integrated, and delivered with consistency and quality
Translate client objectives into influencer strategies that blend authenticity with tangible business outcomes
Connect influencer programs to broader brand and campaign initiatives
Partner with the ECDs to elevate creator output through strong briefing, collaborative creative development, and thoughtful creative guidance
Collaborate with media team to integrate influencer content into paid ecosystems and ensure optimized performance across channels
Ensure influencer deliverables, approvals, and launch timelines are managed efficiently and delivered on schedule across partners and platforms
Integrate influencer content with CYLNDR’s production craft, ensuring creator work meets the same standards as our studio-led output
Stay current on platform shifts, creator behaviors, and cultural trends that inform influencer strategy and creative development
Lead measurement frameworks that connect influencer programs to brand lift, engagement, and revenue outcomes
Champion CYLNDR’s influencer POV, ensuring creator work is connected to the studio’s broader creative and production vision
Act as the face of the influencer practice across CYLNDR and the CAN network
Partner with clients and agency teams to deepen understanding of influencer’s role in modern brand building
Build and sustain strong creator, platform, and industry relationships
Help define and evolve CYLNDR’s point of view on creators, culture, and the future of influencer marketing
Qualification
Required
8–10+ years of experience in influencer, creator, or social-led marketing (agency or brand side)
Proven leadership experience in managing teams and large-scale influencer programs
Expertise in the creator economy, influencer pricing, contracting, rights/usage, compliance, and performance metrics
Strong creative instincts with the ability to collaborate across creative, production, media, and strategy
Experience integrating influencer content into paid amplification ecosystems
Entrepreneurial mindset with an appetite to build inside a fast-moving studio
Company
CYLNDR Studios
CYLNDR Studios is known for modern content powered by design, delivering platform-first ideas efficiently & at scale.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase