Humana · 1 month ago
Associate / Product Owner - Marketing Resource Management (MRM)
United States
Full-time
Remote
Mid Level
$78K/yr - $108K/yr
3+ years expHumana is evolving its marketing operations to enable smarter planning, faster execution, and greater transparency—and they’re looking for a product manager to lead that effort. This role is central to enabling scalable, compliant, and insight-driven marketing operations, guiding the transition to a modern resource management platform and evaluating integration opportunities with enterprise workflow systems.
Health CareHealth InsuranceInsuranceVenture Capital
Responsibilities
Define and evolve the product roadmap for MRM capabilities, including campaign intake, prioritization workflows, metadata governance, and performance dashboards
Lead the transition from legacy systems to a centralized MRM platform, ensuring continuity, user adoption, and operational improvement
Collaborate with platform product teams to enable new functionality and integrations (e.g., orchestration, fulfillment, audit tracking)
Partner with enterprise teams to assess integration opportunities with workflow automation platforms and guide decision-making around orchestration strategies
Collaborate with stakeholders across Marketing, Operations, Creative, Legal, Compliance, and IT to design and optimize end-to-end workflows that support campaign planning, execution, and governance
Translate business needs into scalable, compliant solutions that balance speed, transparency, and risk mitigation
Facilitate working sessions and feedback loops to ensure workflows are intuitive, auditable, and aligned with enterprise standards
Act as embedded support in agile pods, advising on workflow feasibility, platform capabilities, and campaign setup
Partner with other capability owners (e.g., messaging execution, creative operations, compliance) to ensure seamless campaign delivery
Support integration with orchestration platforms and fulfillment systems to enable end-to-end campaign execution
Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for workflow optimization, predictive approvals, and intelligent routing
Stay ahead of emerging trends in GenAI, intelligent automation, and adaptive planning systems
Contribute to experimentation and innovation efforts that enhance operational efficiency and campaign readiness
Qualification
Required
Bachelor's Degree or equivalent work experience in Marketing, Business Operations, Information Systems, or a related field
3–5 years of experience in marketing operations, product management, or MarTech
3–5 years of experience in Adobe Workfront Administrator
Demonstrated success in roadmap development, platform optimization, and capability enablement
Experience working in agile environments, ideally within a dual-hat or embedded pod model
Strong understanding of campaign planning, metadata governance, and compliance workflows
Preferred
Experience in healthcare, insurance, or other regulated industries
Experience transitioning between workflow platforms and managing change across business units
Familiarity with workflow automation platforms and integration strategies
Exposure to AI/ML-driven workflow optimization and predictive approvals
Experience with scaled agile frameworks and cross-functional product collaboration
Background in platform governance, experimentation, and capability innovation
Interest in emerging technologies such as GenAI, intelligent automation, and adaptive planning systems
Familiarity with platforms like Aprimo, Adobe Workfront Fusion, or Adobe Experience Manager Assets
Adobe Workfront Certifications
Benefits
Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Caleb Gallifant
Chief Operating Officer, CenterWell Home Health
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase