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ForceBrands · 6 hours ago

Digital Analytics Manager

Corona, CA

Full-time

Hybrid

Senior Level

$100K/yr - $130K/yr

5+ years exp

ForceBrands is a consumer-facing brand seeking a Digital Analytics Manager to lead digital performance measurement within its marketing organization. This role will focus on insights across various digital channels, driving decision-making and enhancing customer experiences.

DeliveryFood and BeverageStaffing Agency

Hiring Manager

Emily Wallace

Responsibilities

Own and evolve digital marketing analytics across web, e-commerce, CRM, and social platforms

Analyze customer behavior, campaign performance, and conversion trends to surface clear, actionable insights

Build and maintain dashboards and reporting in tools like Looker and Power BI, tracking KPIs tied to traffic, engagement, conversion, and ROI

Partner cross-functionally with marketing, media, and CRM teams to align analytics with campaign strategy

Support tagging, pixels, and measurement implementation via Google Tag Manager to ensure accurate attribution

Design and analyze A/B tests to optimize performance and personalize the customer journey

Conduct regular audits to ensure data accuracy, platform hygiene, and reliable reporting

Translate complex data into compelling stories for senior leaders, shaping how the business uses digital insights

Qualification

Digital marketing analyticsGA4Google Tag ManagerLookerPower BICRM toolsA/B testingData storytellingDetail-orientedCommunication skills

Required

5+ years of experience in digital marketing, analytics, or performance measurement (CPG or consumer brands a plus)

3+ years of hands-on experience with analytics and BI platforms such as GA4, Google Tag Manager, Looker, Power BI, Tableau, Adobe Analytics, or Hotjar

Strong understanding of digital KPIs, attribution, and cross-channel performance analysis

Experience working with CRM and martech tools (e.g., Salesforce, Tealium, Airship)

Ability to communicate insights clearly to both technical and non-technical stakeholders

Curious, detail-oriented, and comfortable working in a fast-paced, evolving environment