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CaseWorthy, Inc. · 2 days ago

Marketing Events Specialist

Salt Lake City, UT

Full-time

Onsite

Entry, Mid Level

2+ years exp

CaseWorthy, Inc. is the market leader in whole-person care software, and they are seeking a Marketing Events Specialist to lead their event strategy and logistics. This role will manage the end-to-end event process to drive brand awareness and generate qualified leads, ensuring alignment with the company's strategic objectives.

ComputerProject ManagementSoftware

Responsibilities

Stay current with industry trends, competitor tradeshow attendance, and new opportunities

Align event strategy with CaseWorthy’s product roadmap and GTM priorities

Provide go/no-go event recommendations and identify opportunities for improvement

Manage all event logistics including registration, booth setup, and shipping

Oversee swag inventory management, ordering, and budget adherence

Manage CaseWorthy’s physical storage unit in Utah, including lease, payment coordination, and asset organization

Coordinate swag and collateral needs for attendees and ensure timely delivery

Develop and maintain standard event campaign templates and SOPs

Manage the event request process and implement the 2026 Event Tracking Improvement Plan, migrating scorecards into CRM

Track all event expenses and ensure accountability for attendee reporting

Estimate ROI prior to each event and deliver post-event performance reports

Manage the Event Scorecard to inform future participation and budgeting

Develop creative strategies to attract booth traffic and generate leads

Ensure booth design and collateral align with CaseWorthy branding

Create and manage CRM campaigns for each event, including assets, content, and communications

Build campaign contact list and identify opportunities to maximize event ROI with potential customer and prospect attendees

Coordinate pre-and-post-conference efforts with the Sales and Account Management Teams

Execute all campaign deliverables including landing pages, emails, social content, and thought leadership materials

Load leads and event data into CRM and ensure accurate follow-up tracking

Lead pre- and post-event planning calls with stakeholders, including attendees, Account Managers, and SLT

Provide regular updates to leadership on event performance and recommendations

Evaluate and manage CaseWorthy-hosted special events to maximize time with customers and prospects at tradeshows

Identify speaking and sponsorship opportunities at tradeshows to expand brand presence

Support the Account Management Team with User Conference planning and execution

Ability to travel nationwide, up to 25% annually

Performs other duties as assigned

Qualification

Event planningCRM managementProject managementMicrosoft Office SuiteExpense trackingROI reportingCustomer interfacingLeadership updatesEvent logisticsCommunication skillsOrganizational skills