Golfballs.com · 4 days ago
Head of Marketing – Golfballs.com
Lafayette, LA
Full-time
Onsite
Director/ExecutiveGolfballs.com is a category-leading golf e-commerce company seeking a Head of Marketing to lead their marketing strategy and execution across B2C and B2B channels. This senior leadership role focuses on driving growth, building a high-performing team, and implementing a data-driven marketing engine.
Consumer GoodsE-CommerceE-Commerce Platforms
Responsibilities
Own the overall marketing vision, strategy, and execution across all channels
Build, lead, and develop a high-performing marketing team with clear accountability
Partner cross-functionally with eCommerce, Sales, Operations, and Leadership to drive growth
Balance long-term brand building with short-term performance and revenue goals
Lead B2B demand generation and pipeline growth initiatives
Develop and optimize lead generation across paid media, outbound, inbound, and partnerships
Own CRM strategy and execution, including segmentation, attribution, and lifecycle marketing
Manage B2B advertising across search, paid social, and industry-specific channels
Partner closely with Sales to improve lead quality, conversion rates, and revenue impact
Drive customer acquisition, retention, and lifetime value
Own performance marketing channels including paid search, paid social, display, email, SMS, and affiliates
Lead marketplace strategy and execution across Amazon, Walmart, and other third-party platforms
Oversee social media strategy, content direction, and brand voice
Optimize on-site conversion, merchandising, and promotional strategy
Define KPIs, dashboards, attribution models, and reporting frameworks
Own marketing budgets, forecasting, and ROI measurement
Use experimentation and A/B testing to continuously optimize performance
Champion brand storytelling while maintaining performance discipline
Ensure consistent brand positioning across B2C and B2B touchpoints
Identify and pursue new growth opportunities, channels, and technologies
Bring an ownership mindset—comfortable building, testing, failing, and scaling
Qualification
Required
Proven experience leading marketing for both B2C and B2B businesses
Deep expertise in: B2B demand generation, CRM, and pipeline growth
Deep expertise in: B2C digital and performance marketing for e-commerce
Deep expertise in: Marketplaces such as Amazon, Walmart, or similar platforms
Deep expertise in: Social media strategy and execution
Strong analytical, data-driven decision-making skills
Demonstrated ability to lead, inspire, and hold teams accountable
Entrepreneurial mindset with a bias for action and ownership
Must be a golfer with a genuine passion for the game
Ability and willingness to work on-site in Lafayette, Louisiana
Preferred
Experience with e-commerce or consumer brands
Experience managing both in-house teams and external agencies
Familiarity with personalization, merchandising, and lifecycle marketing
Experience scaling marketing operations in a growth-focused environment
Company
Golfballs.com
Golfballs.com offers a complete selection of new golf balls, caps, shoes, bags, clubs, and more from golf's top manufacturers.
Founded in 1995
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Robin Bonin
Vice President and CIO
Recent News
2023-12-28
Company data provided by crunchbase