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Natural Cycles° · 19 hours ago

Lead Lifecycle Growth Manager (CRM)

NYC Metro Area

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $115K/yr

5+ years exp

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. They are seeking a highly motivated and strategic Lead Lifecycle Growth Manager (CRM) to own and scale lifecycle marketing efforts across the customer journey. This role will focus on driving lead acquisition, nurturing, engagement, and conversion through impactful CRM programs.

AppsHealth CareMedical DevicePersonal HealthWomen's

Culture & Values

Responsibilities

Own lead-gen strategy end-to-end in partnership with the Paid Acquisition team to design and execute lead generation campaigns, ensuring alignment on audience targeting and messaging

Lead registration and activation, turning email-only leads into engaged prospects through clear value propositions, lifecycle triggers, and iterative testing

Develop and continuously optimize nurture strategies that move registered leads down the funnel to conversion, improving conversion through segmentation, experimentation, and performance measurement

Own the strategy roadmap for CRM behavioral trigger campaigns (e.g., abandoned cart, browse abandonment), optimizing for conversion

Design and scale personalized communication strategies to drive user engagement and retention

Lead cross-functional execution with Product, Data, and Creative teams to ensure seamless campaign execution

Own the leads promotional strategy and calendar end-to-end across CRM, aligning offers with business objectives and seasonal moments

Lead performance analysis and optimization to continuously evolve & inform promotions strategy

Own KPI strategy, measurement, and reporting by defining success metrics, building the performance narrative, and steering priorities based on progress and insights

Leverage A/B testing and experimentation frameworks to generate learnings and drive continuous improvement at scale

Translate customer insights and behavioral data into lifecycle strategy to improve relevance, engagement, and conversion

Qualification

CRM experienceLifecycle marketingData-driven mindsetCustomer journey mappingA/B testing frameworksProject managementCommunication skillsCross-functional collaboration