OS1st · 1 week ago
Vice President Marketing, ING Source LLC
Hickory, NC
Full-time
Onsite
Director/ExecutiveING Source LLC is a leader in producing medical-grade compression products, and they are seeking a Vice President of Marketing to lead global marketing strategy and execution. This role involves brand strategy, team leadership, and budget management to drive revenue growth across various markets.
FitnessSportsWellness
Hiring Manager
Josh Higgins
Responsibilities
Lead and develop a high-performing marketing team across B2B, DTC, and coordination functions
Oversee internal creative workflows in partnership with the MPRB creative team
Establish and evolve best-in-class marketing processes, timelines, and KPIs
Own and manage the global marketing budget
Work with leadership to define brand strategy and translate to integrated campaigns across retail, consumer, and emerging segments
Translate consumer insights and performance data into growth opportunities
Oversee go-to-market strategy and execution for brand campaigns and product launches
Ensure consistent brand standards across all communications
Oversee product development marketing project management and launch calendars
Create product briefs, launch timelines, and go-to-market strategy
Manage external production partners and asset development in coordination with internal creative teams
Champion independent retailers as a core brand priority
Partner with sales leadership on B2B strategy for account growth and channel expansion
Support execution of brand events, retail programs, merchandising, and tradeshows
Guide the Retailer Advisory Board and related thought leadership initiatives
Lead DTC strategy across Amazon and direct-to-consumer channels while respecting retail-first values
Drive insights from customer data to inform acquisition and retention strategy
Oversee agency partners and advertising performance to ensure profitability
Support planning and execution of Deals + Steals programs
Instill a global mindset across all marketing initiatives
Ensure timely, organized access to brand assets for international distributors
Partner with international sales teams on regional strategy and asset localization
Own global packaging strategy and regulatory compliance
Qualification
Required
Senior marketing leadership experience with strong brand management expertise
Proven success leading cross-functional teams and managing budgets
Strategic thinker with a strong execution mindset
Highly organized, detail-oriented, and self-directed
Entrepreneurial, collaborative, and growth focused
Benefits
Health, dental, vision, life insurance, 401k (with generous company match)
Vacation, Holiday, and Sick Days
Bonus opportunities
Company
OS1st
OS1st offers compression zone technology socks and sleeves to increase sports performance and aid in sports injury recovery.
Founded in 2008
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase