Microsoft · 1 month ago
Web Incrementality & Growth Lead
United States, California, Mountain View
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $204K/yr
5+ years expMicrosoft is a leading technology company focused on transforming customer engagement through innovative digital experiences. The Web Incrementality & Growth Lead will drive experimentation and growth initiatives across the Consumer Marketing Organization, overseeing a centralized portfolio of web experiences and translating insights into strategic business decisions.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Own the web experimentation roadmap across the consumer ecosystem: defining hypotheses, prioritizing tests, and setting success metrics that tie directly to incremental impact
Partner with analytics to evolve Microsoft’s incrementality model, moving from correlation-based reporting to causal measurement frameworks that quantify true lift
Translate test outcomes into a growth playbook that informs investment decisions and roadmap prioritization
Maintain accountability for the organization’s net new impact metric, ensuring each test contributes to measurable, reportable business growth
Lead optimization efforts across the consumer web funnel—homepage, category, and post-purchase experiences—to increase net new sessions, transfers, and conversions
Partner with SEO, personalization, and design teams to accelerate experimentation velocity and apply learnings to the larger Agent-ready web strategy
Identify and scale winning experiments globally, codifying repeatable frameworks for traffic lift
Develop an annual forecast of incrementality goals across key output metrics aligned with business goals
Translate these top-down targets into a quarterly and monthly experiment pipeline
Partner with Analytics and Finance to track monthly progress against forecast, diagnosing deltas and identifying which experiments or segments are underperforming
Adjust testing roadmaps dynamically to stay on pace with annual incrementality goals
Act as the single point of accountability for web incrementality performance reporting
Deliver quarterly ROI and growth impact reviews to leadership, clearly connecting experimentation results to business outcomes
Develop mechanisms for 'stop, start, scale' decisions—helping executives and partners allocate resources efficiently based on proven performance data
Define experimentation standards, guardrails, and data quality expectations across engineering and analytics pipelines
Partner with engineering to ensure robust test setup, clean data capture, and clear lineage between test design, execution, and business metrics
Champion compliance, accessibility, and ethical experimentation practices across all test surfaces
Lead the relationship with experimentation vendor, overseeing contract performance, SOW prioritization, and quarterly business reviews
Administer a million-dollar annual budget, balancing spend across test design, creative, analytics, and platform operations
Track budget utilization and ROI, ensuring funds are allocated to experiments with the highest potential impact
Qualification
Required
Bachelor's Degree in Business, Marketing, Data Analytics, Economics, or related field AND 3+ years experience in digital growth, web experimentation, analytics/marketing science or related work experience
OR equivalent experience
Preferred
Master's Degree in Business, Marketing, Data Analytics, Economics, or related field AND 2+ years experience in digital growth, web experimentation, analytics/marketing science or related, or related experience
OR Bachelor's Degree in Business, Marketing, Data Analytics, Economics, or related field AND 5+ years experience in digital growth, web experimentation, analytics/marketing science or related or related experience
OR equivalent experience
Experience designing and scaling experimentation frameworks that directly influenced multi-million-dollar decisions
Experience in A/B testing, multi-variate testing (MVT), and incrementality modeling
Experience in web analytics, statistical testing, incrementality measurement, reinforcement learning, multi-armed bandit testing and consumer journey optimization
Experience managing vendors within marketing technology or experimentation platforms
Experience with agentic web experiences, large language model (LLM)-driven content, AI-powered personalization, and answer engine optimization (AEO)
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-16
Morningstar.com
2026-01-16
Company data provided by crunchbase