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Connect CRE · 4 days ago

VP Communications - New York

New York, NY

Full-time

Hybrid

Director/Executive

Connect CRE is seeking a VP of Communications to lead client strategy and account management across multiple relationships. The role involves developing integrated communications strategies, overseeing campaign execution, and managing media relations to enhance client visibility and engagement.

AdvertisingCommercial Real EstateContent MarketingDigital MarketingEmail MarketingEventsMarketingPublic RelationsReal EstateSocial Media Advertising

Responsibilities

Lead client strategy and serve as the primary day-to-day account lead across multiple client relationships

Partner with clients to develop integrated communications and marketing strategies, including timelines and project plans

Oversee overall account management and ensure seamless execution across all deliverables

Proactively identify opportunities to add strategic value, grow existing accounts, and expand client relationships

Collaborate with Connect’s creative, technology, and communications teams to ensure successful execution across accounts

Respond quickly and professionally to inquiries from journalists, clients, and internal team members

Deliver regular project status updates and performance reports (weekly, monthly, quarterly)

Identify new business opportunities and collaborate with the sales team on pursuits and pipeline development

Participate in new business presentations and meetings with prospective agency clients

Attend and participate in client events and key industry conferences

Develop and execute integrated communications campaigns, including media relations, thought leadership, digital, social and content marketing, events, awards programs, and outbound campaigns

Create strategic content plans, editorial calendars, and long-term marketing roadmaps that drive visibility, engagement, and impact

Develop message strategy, key messaging frameworks, and compelling storytelling across platforms

Produce and manage content under tight deadlines, including press releases, profile stories, articles, case studies, blogs, client content, awards submissions, and creative copy for websites, brochures, advertisements, and other collateral

Develop background materials and briefing documents to prepare clients for media interviews and public appearances

Write and pitch press releases and story ideas to national, regional, and trade media across print, broadcast, and digital platforms, with a focus on commercial real estate, finance, law, architecture, research, technology, and business

Arrange and facilitate interviews and editorial meetings between client spokespeople and key journalists(including media tours and trade show media bookings)

Monitor media coverage and report results to clients and internal stakeholders

Manage client social media presence, including ideation, content drafting, scheduling, and posting

Ensure alignment between social, content, and broader communications strategies

Qualification

Client strategyIntegrated communicationsMedia relationsContent creationBusiness developmentSocial media managementStrategic messagingProject managementStorytellingCollaborationCommunication skills

Required

Lead client strategy and serve as the primary day-to-day account lead across multiple client relationships

Partner with clients to develop integrated communications and marketing strategies, including timelines and project plans

Oversee overall account management and ensure seamless execution across all deliverables

Proactively identify opportunities to add strategic value, grow existing accounts, and expand client relationships

Collaborate with Connect's creative, technology, and communications teams to ensure successful execution across accounts