Blade HQ · 1 week ago
Paid Media Specialist
Pleasant Grove, UT
Full-time
Onsite
Entry, Mid Level
$57K/yr - $57K/yr
2+ years expBlade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. They are seeking a Paid Media Specialist to manage paid advertising campaigns across various platforms, focusing on driving customer acquisition and optimizing performance.
E-CommerceE-Commerce PlatformsRetail
Responsibilities
Oversee campaign setup, audience targeting, budget allocation, performance monitoring, and continuous optimization
Create and test ad creative, including copy, landing pages, imagery, and short-form video
Conduct A/B tests and applying best practices for creative assets, ad placements, and product page elements
Analyze results and share clear insights and recommendations
Collaborate with sales and brand teams to align media initiatives with broader business and marketing goals
Stay current on retailer media platforms, industry trends, and e-commerce best practices
Qualification
Required
2-4 years of hands-on paid media experience
Strong experience with Meta Ads Manager, Google Ads, and TikTok Ads (bonus for other platforms)
Ability to independently execute campaigns end-to-end
Data-driven mindset with strong analytical and optimization skills
A team player, ready to cross-collaborate
2+ years of professional work experience with paid ads in Meta, Google, and TikTok
Bachelor's degree in Marketing, Business, Communications, or related field (will consider applicants with 4+ years experience in lieu of degree)
Must pass pre-employment background check and drug screening
Must be comfortable working around knives and knife-related products
Preferred
E-commerce or DTC experience preferred
A passion for the outdoors and/or the EDC and knife industry
Benefits
100% paid Medical for employees
50% paid Dental and Vision
Free Employee life insurance
3 weeks of PTO given up front with 5 weeks of possible PTO
Additional PTO for life events
Retirement up to 4% match
Short- and Long-term disability
Other voluntary benefit options
Employee Assistance Program (EAP)
Company paid events
Regular company paid lunches
Free Snacks, Soda, Ice, and Coffee
Employee discounts on all products
Casual dress code
And much MORE!
Company
Blade HQ
Blade HQ is an online store for outdoor and survival gear and self-defense products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Christensen
Chief Executive Officer
Jesse Hunsaker
Chief Technology Officer
Company data provided by crunchbase