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Cisco Brewers Inc. · 2 days ago

Activations & Sponsorships Manager

Boston, MA

Full-time

Onsite

Mid Level

Cisco Brewers Inc. is a well-known company committed to community and unforgettable experiences, seeking an Activations & Sponsorships Manager for their Boston Seaport location. The role involves driving impactful events and partnerships that enhance brand value and guest engagement, requiring strong organizational skills and the ability to manage multiple projects.

BrewingFood and BeverageService Industry

Responsibilities

Plan, coordinate, and execute on-site public events, festivals and impactful activations at Cisco's Boston Seaport location

Identify and develop high-value sponsorship and partnership opportunities that align with Cisco Brewers' values, brand and community goals

Collaborate with internal teams, vendors, non-profit groups and community partners to deliver engaging, memorable experiences that enhance brand value and revenue

Develop creative concepts for pop-up experiences, product launches and seasonal celebrations

Ensure all events on the marketing calendar are executed smoothly and stay on-time and on-budget

Manage logistics, including permitting, staffing, vendor relations, setup, breakdown, promotion, decor and securing food and beverage when necessary, ensuring all events are executed smoothly while adhering to timelines and budgets

Collaborate with marketing and sales teams to plan and deliver creative event promotions across digital and traditional channels, ensuring strong visibility, engagement, and attendance

Ensure consistency in brand messaging and aesthetics across all activations and other Cisco Brewers locations

Design and implement event toolkits, sponsorship playbooks and performance reporting dashboards

Coordinate and train Cisco and event staff, including volunteers and brand ambassadors, and foster a positive, team-oriented atmosphere during events and activations

Implement upselling strategies and initiatives that enhance guest experiences and maximize revenue

Track and report event performance, budget, attendance and other key metrics and conduct post-event evaluations and recap reports to assess success and identify areas for improvement; measure and report on sponsorship initiatives ensuring partner investments are aligned and leveraged for mutual benefit

Build and enhance the business’ competencies and repeatable, scalable processes for special events and activations

Analyze market trends and competitor activities to stay ahead in the industry and Boston market

Troubleshoot to solve problems and quickly make decisions as necessary under pressure and during event execution

Be present onsite at Cisco Brewers Seaport for all activations and events and pre-planning as needed, including evenings and weekends, serving as the primary point of contact for activities and logistics regarding events

Qualification

Event planningSponsorship managementProject managementCorporate relationship buildingCreative marketingCustomer serviceUpselling techniquesTechnology leverageBar operations knowledgeBoston business networkProblem-solvingTime management

Required

Experience planning and managing activations, events and sponsorship implementations

Experience cultivating strong corporate relationships, with a track record of negotiating and executing successful sponsorships a plus

Results-driven self-starter with superb communication, organization and project management skills

Experience leveraging technology and software tools to streamline communication and organizational alignment

Excellent organizational and time management skills with ability to manage multiple projects at once, prioritizing tasks effectively in a fast-paced environment

Ability to market events creatively to attract target audiences

Strong upselling techniques to enhance guest experiences while driving revenue

Exceptional customer service skills with a focus on creating memorable experiences

Strong problem-solving skills and an ability to think on your feet to quickly and effectively resolve issues in high-pressure situations

Flexibility and ability to work evenings, weekends and holidays as needed on-site at Cisco Seaport location