AXS · 1 week ago
Director, Lifecycle Marketing - US & Oceania
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$160K/yr - $168K/yr
8+ years expAXS connects fans with the artists and teams they love, selling millions of tickets to events worldwide. The Director, Lifecycle Marketing will lead a multi-disciplinary team to design and optimize customer journeys in the U.S., aligning strategies with global frameworks and managing performance and compliance standards.
Media and Entertainment
No H1B
Responsibilities
Define the US lifecycle strategy and roadmap across onboarding, engagement, retention and win-back, aligning each journey to global frameworks and revenue targets
Lead, coach, and performance-manage the regional lifecycle team; set SOPs, QA, SLAs, and on-call processes for reliable delivery
Lead advanced use of SFMC and MPC, including audience architecture, Journey Builder orchestration, push/SMS execution, automation and SQL workflows, and personalization models (eligibility, prioritization, suppression, fatigue)
Partner with MarTech, Product, and Data/Analytics to scale personalization frameworks and experimentation; publish test plans and learning agendas
Own regional measurement: define channel/journey KPIs, manage dashboards, forecast LTV/retention, and present insights with recommendations to leadership
Drive stakeholder alignment with Regional Marketing and Commercial teams; translate insights into country- and market-specific action plans
Ensure deliverability and compliance standards are upheld across all regional programs; partner with MarTech and Legal on subdomain/SAP setup, data privacy policies (GDPR/CCPA, CAN-SPAM, CTIA), and campaign review processes. Escalate issues and enforce adherence at the team level
Qualification
Required
8-10 years' experience in lifecycle marketing, CRM, or digital marketing
Direct people leadership (managing managers and specialists), including hiring, coaching, performance management
Hands-on leadership with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact/Audience Builder), MPC, and Einstein
Experience building personalization capabilities from scratch using AI tools
Building personalization and segmentation frameworks (eligibility, prioritization, suppression, fatigue) and experimentation programs
Expert in journey design and orchestration, audience architecture, and cross-channel lifecycle strategy
Advanced SFMC stack proficiency including Automation Studio (SQL/automations), Journey Builder, Content/Email Studio, Contact/Audience Builder; MPC for Push/SMS; understanding of how Data Cloud feeds segmentation and personalization
Strong leadership, talent development, and cross-functional influence; executive-ready communication
Analytical rigor: cohorting, retention/LTV forecasting, incrementality testing, and dashboard storytelling
Familiarity with deliverability fundamentals (sender reputation, domain/subdomain setup, bounce and complaint monitoring) and ability to collaborate with MarTech teams managing technical execution
Working knowledge of global privacy frameworks (GDPR, CCPA, CAN-SPAM, CTIA) and ability to operationalize compliance best practices within campaigns
Salesforce Marketing Cloud Email Specialist and/or Marketing Cloud Consultant certification required
Preferred
Understanding of Data Cloud structure and dependencies preferred
Experience working in a complex global technology company is preferred. Preferably ticketing or ecommerce
Salesforce Marketing Cloud Admin certification preferred
Benefits
Medical, dental and vision insurance
Paid holidays
Vacation and sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending and health savings account options
Wellness offerings
Company
AXS
AXS is a company whose core values reflect a culture that celebrates individual differences and respect of one another.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-09-19Acquired
Leadership Team
Bryan Perez
CEO
Alex Hazboun
Chief Technology Officer
Recent News
2026-01-22
Music Business Worldwide
2026-01-22
Company data provided by crunchbase