Intuit · 3 days ago
Staff Product Manager, Messaging - WhatsApp (Mailchimp)
Atlanta, GA
Full-time
Onsite
Senior Level, Lead/Staff
$180K/yr - $244K/yr
7+ years expIntuit is seeking a customer-obsessed, strategic, and execution-driven Staff Product Manager to lead the launch of WhatsApp as a new messaging channel within Mailchimp. The role involves defining the product strategy, roadmap, and execution while collaborating with various teams to optimize customer experiences and drive revenue growth.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Define the vision, strategy, and multi-year roadmap (1–3 years) for WhatsApp within Mailchimp, with a strong point of view on customer value, differentiation, and monetization
Define how AI‑driven capabilities (e.g., generative content, intelligent recommendations, predictive insights) enhance WhatsApp’s value proposition, improve performance, and reduce effort for customers
Lead the end-to-end launch of WhatsApp—from onboarding and compliance flows, to audience building, to campaign creation, automation, and measurement
Identify and validate product–market fit across customer segments, verticals, and global regions, adapting the strategy as learnings emerge
Own the WhatsApp SKU, including pricing strategy, packaging, free trials, promotions, and performance metrics
Lead growth experiments to optimize the funnel, increase adoption, and maximize revenue and retention
Partner with Marketing, Sales, Customer Success, and Support to build enablement, processes, and collateral—especially to support larger mid-market deals
Define and execute GTM strategies in collaboration with regional and international teams
Ensure a cohesive, intuitive E2E journey for customers—from registering a WhatsApp program to launching high-performing campaigns and automations
Partner with Design to deliver best-in-class campaign editing and composition experiences tailored to WhatsApp
Balance simplicity for small businesses with scalability for more advanced use cases
Partner with Engineering, Design, Analytics, and QA to translate strategy into clear requirements, milestones, and high-quality execution
Own executive communication for the WhatsApp product line, delivering recurring updates on strategy, roadmap delivery, and business performance to senior leadership
Collaborate with capability product teams such as Automations, Reporting, CDP, Trust & Safety, and Partnerships to ensure WhatsApp capabilities are fully integrated and extensible
Work closely with Legal and Compliance to ensure all WhatsApp features meet global regulatory and policy requirements
Manage strategic relationships and integrations with external partners such as Meta and Infobip
Serve as the internal WhatsApp domain expert, educating product teams, sales partners, and leadership on market dynamics and customer behavior
Qualification
Required
7+ years of progressive Product Management experience, including leading complex, cross-functional initiatives
Proven experience owning end-to-end product strategy, execution, and outcomes, ideally for paid or monetized products
Strong track record working in 0→1 or early-stage product launches
Experience partnering closely with Engineering, Design, Data, Legal, and GTM teams
Excellent strategic thinking, communication, and stakeholder management skills
Bachelor's degree in Business, Computer Science, Engineering, or related field—or equivalent practical experience
Preferred
Experience in messaging, martech, communications platforms, or SaaS products
Familiarity with WhatsApp, SMS, or omnichannel messaging ecosystems, especially in international markets
Experience applying AI/ML or generative AI to customer-facing products, particularly to simplify workflows or improve outcomes
Experience defining pricing, packaging, and growth strategies for paid products
Background working with external partners or platform providers (e.g., Meta, telecom, or messaging vendors)
Strong customer empathy and a data-driven mindset for continuous iteration
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-19
Straits Times
2026-01-19
2026-01-19
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