JCPenney · 2 hours ago
Specialist-Paid Media
New York, NY
Full-time
Hybrid
New Grad, Entry Level
$58K/yr - $96K/yr
0+ years expJCPenney is looking for an analytical, detail-oriented Paid Media Specialist to join their growing marketing team. This entry-level role involves supporting the planning and execution of paid media initiatives, coordinating with various teams to drive traffic and conversion across multiple channels.
E-CommerceFashionRetail
Responsibilities
Serve as the day-to-day liaison between brand marketing, creative, and agency teams for paid media campaigns
Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute
Track campaign timelines and deliverables, confirming launches and optimizations are implemented as planned
Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels
Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement
Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and ROAS
Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience
Assist in the preparation of presentations and campaign recaps for internal stakeholders
Support analysis of marketing channel performance and customer behavior to identify opportunities for optimization
Assist in applying brand guidelines, competitive benchmarking, and A/B testing learnings to improve campaign execution
Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams
Stay current on industry trends and platform updates to help inform testing and innovation opportunities
Qualification
Required
0-2 years' experience working within digital marketing and paid media channels
Highly collaborative and the ability to work as part of a team
Strong communication skills, both written and verbal
Ability to operate on both strategic and tactical levels, translating vision to execution
Bachelor's Degree required
Must have authorization to work in the United States
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards
Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards
Ability to remain in a stationary position for up to 8 hours per day
Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
Ability to reach at or below shoulder level
Ability to carry equipment, move boxes/samples, etc
Company
JCPenney
JCPenney is a chain of American mid-range department stores.
10001+ employees
H1B Sponsorship
JCPenney has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2021 (2)
2020 (47)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
Wells Fargo
2025-01-08Acquired
2020-12-08Post Ipo Debt· $1.5B
2020-05-26IPO
Leadership Team
Keith Melker
Chief Financial Officer
M
Marie Lacertosa
SVP, Supply Chain
Recent News
Business Wire
2026-01-16
2026-01-16
Home Textiles Today
2025-12-31
Company data provided by crunchbase