Boston Scientific · 4 days ago
Director of Global Downstream Marketing, WATCHMAN
Maple Grove, MN
Full-time
Hybrid
Director/Executive
$155K/yr - $294K/yr
10+ years expBoston Scientific is a leader in medical science committed to solving significant health challenges. The Director of Global Downstream Marketing, WATCHMAN will lead marketing strategies to drive adoption and revenue growth for the WATCHMAN franchise, focusing on the US market.
Health CareMedicalMedical Device
No H1B
Responsibilities
Develop and execute a multi-year, integrated commercial plan for the global WATCHMAN franchise, ensuring alignment with the annual strategic plan. Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives
Oversee differentiated messaging and customer campaign strategies that accelerate growth for the LAAC market
Lead US Commercial Launch plans (positioning, customer targeting, branding, evidence strategy, KOL strategy, KPIS, etc.) for the WATCHMAN franchise
Leading, coaching and developing a team of marketing professionals
Partnering with global marketing and cross-functional counterparts to plan and execute commercial strategies and programs
Establish in-depth knowledge of LAAC business and market environment; provide insights in the formulation of the US Annual Operating Plan (AOP), Strategic Plan and revenue forecasting
Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans
Lead the commercialization of non-product solutions that support and surround implantable products inclusive of consultative offerings supporting growth of the therapy
Execute on strategic plans oriented towards both economic customers and healthcare coordinators
In collaboration with Upstream Marketing, gathers customer and market insights to inform key decisions and marketing strategies
Work and align closely with the market development (direct to patient and direct to referring) teams to grow and expand LAAC market
Working with colleagues in key functional areas, including Sales, Sales Operations, Medical Education, R&D, reimbursement, clinical, med affairs, regulatory and legal to drive business objectives
Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation of BSC products
Qualification
Required
Bachelor's degree required (Business, Communications, Science, Healthcare/Biomedical)
10+ years of medical device marketing experience
Previous leadership experience in Marketing and/or Sales
Experience planning and managing product launches
An individual that is highly motivated with an action-oriented mindset
Exceptionally strong collaboration skills coupled with a 'team-first' and 'patient-first' leadership philosophy
Track record of strong campaigns delivered to sales teams in highly competitive industries
Track record of expanding patient access to new therapies using multi-channel methods
Track record of success leading cross-functionally and with global partners to develop plans, strategies and tools to maximize sales potential
Aptitude in utilizing defined financial resources to maximize external impact, working both with internal team members and managing outside agencies
Strong executive presence & public speaker demonstrated in developing and giving presentations to internal and external customers including sales teams, physicians, hospital service line administrators, and executives
Domestic/International Travel – approximately 30%
Preferred
Bachelor's degree in Engineering, Marketing, Business, or related field; MBA preferred
10+ years of experience in medical device marketing, with at least 5 years in a leadership role
Proven track record in downstream marketing, product launches, and portfolio management
Strong understanding of atrial fibrillation markets inclusive of structural heart, electrophysiology, and/or cardiac rhythm management markets
Exceptional strategic thinking, communication, and leadership skills
Benefits
Core and optional employee benefits offered by Boston Scientific (BSC)
Company
Boston Scientific
Boston Scientific is a medical technology company that designs and develops medical devices to diagnose and treat a wide range of condition.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.02B2025-02-21Post Ipo Debt· $1.58B
2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B
Leadership Team
Michael Mahoney
Chairman, President & CEO
Daniel J. Brennan
Chief Financial Officer
Recent News
2026-01-24
2026-01-23
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