Apres Nail · 3 days ago
Social Media Specialist
City of Industry, CA
Full-time
Onsite
Mid, Senior Level
$60K/yr - $70K/yr
4+ years expAprès Nail is a company that has innovated the nail market with its Gel X product, aiming to enhance industry standards and the lives of nail artists. They are seeking a highly creative and data-driven Social Media Specialist to lead content strategy and community growth across social platforms, particularly TikTok and Pinterest, while supporting broader marketing goals.
CosmeticsE-CommerceSupply Chain Management
Responsibilities
Own day-to-day management, growth strategy, and content execution for TikTok and Pinterest, while supporting Instagram, YouTube, and additional social channels as needed
Develop and maintain a platform-specific social strategy that drives reach, engagement, and follower growth
Identify niche opportunities within each platform and develop creative approaches that help differentiate the brand
Leverage platform capabilities—including TikTok Shop—to support both content and commerce growth
Create original content: concepting, writing scripts, filming, editing, and producing short-form and visual content
Build and maintain monthly content calendars that align with product launches, campaigns, and social moments
Source, brief, and collaborate with content creators, influencers, and internal creative teams to ensure cohesive brand storytelling
Stay deeply aware of platform trends, while also thinking creatively beyond trend-driven content to develop unique, ownable concepts
Track, analyze, and report on performance metrics across TikTok, Pinterest, and other social platforms
Use insights from tools like Dash Social, Sprout Social, or native platform analytics to optimize content and inform strategy
Conduct ongoing testing (creative formats, hooks, posting times, content pillars) to continually improve growth and engagement
Work closely with Creative, Influencer, Ecomm, and Paid Media teams to ensure content supports broader marketing, product, and revenue goals
Collaborate with Marketplace/TikTok Shop teams to integrate social content with commerce strategies
Help source creative assets, maintain brand consistency, and support storytelling across departments
Qualification
Required
4–5+ years of social media management experience, ideally within beauty, CPG, lifestyle, or another visually-driven consumer brand
Proven track record of growing social platforms—with tangible examples of increasing follower count, improving engagement, and scaling content visibility
Hands-on experience managing TikTok and Pinterest channels (required)
Strong content creation skills: on-camera filming, editing, copywriting, scripting, and storytelling
Familiarity with analytics tools such as Dash Social, Sprout Social, or similar reporting platforms
Deep understanding of social media algorithms, platform nuances, and emerging trends
Ability to think creatively beyond trends and develop fresh, original ideas that resonate with niche communities
Experience collaborating with creators, influencers, and internal creative teams
Highly organized, proactive, and capable of managing a content pipeline and publishing schedule
Passion for beauty, social storytelling, and digital culture
Preferred
Experience supporting TikTok Shop content strategies and understanding social commerce mechanics
Basic graphic design, motion graphics, or photography skills
Experience with community management and audience engagement
Understanding of SEO as it applies to Pinterest and short-form content
Company
Apres Nail
As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
A
Albee Chen
Co-Founder
Company data provided by crunchbase