Sprout Social, Inc. · 1 day ago
Influencer and Creator Manager
United States
Full-time
Remote
Senior Level
$101K/yr - $126K/yr
6+ years expSprout Social is seeking a bold, strategic Manager, Influencer & Creator to enhance their global brand presence and influencer marketing initiatives. This role focuses on driving brand demand through a structured creator ecosystem while collaborating with various teams to integrate influencer voices into the customer journey.
AnalyticsAppsSaaSSocial MediaSoftware
Responsibilities
Scale the Influencer & Creator Program: Architect and manage a tiered partnership model that balances long-term brand ambassadors with flexible, campaign-based creators to drive brand demand and pipeline
Drive Cross-Functional Impact: Partner across the organization to integrate influencer and creator voices into the customer journey, balancing broad brand reach with measurable demand and pipeline
Operationalize via Sprout Influencer Marketing: Use our own platform as the foundation for identifying, managing, and scaling partnerships—ensuring rigor, visibility, and balanced impact across the funnel
Serve as a Strategic Practitioner-Partner to the Product Team: Use day-to-day experience with Sprout’s Influencer Marketing tools to surface practical insights, user feedback, and social-first recommendations that inform the product roadmap and strengthen our competitive positioning
Build Sprout’s Voice on Creator Strategy: Shape social-first content and thought leadership rooted in creator data and cultural insights. Position Sprout as a standout brand by sharing practitioner-led perspectives on how high-growth creator programs drive business impact across industries
Innovate Through Creator-First Formats: Pilot new content series and partnership models—including AI-driven creator workflows and emerging video formats—to keep Sprout at the forefront of social innovation and provide a blueprint for our customers
Lead with AI: Research, experiment with, and implement new technologies and approaches from the rapidly evolving AI toolset—not only to accelerate the work of the social team, but also to transform how the team works and what it delivers to the business
Elevate reporting & ROI: Develop reporting frameworks that connect influencer programs to business outcomes—including pipeline, CPL, CPM, and revenue influence. Translate insights into clear, executive-ready narratives; content for demand generation; and influencer thought leadership assets for customers and prospects
Cross-functional leadership: Partner with Brand Creative, Campaigns, Product Marketing, Field Marketing, to strategically engage influencers and creators to amplify integrated campaigns, product launches, and corporate moments (e.g., Dreamforce, Art Basel, Sprout first-party events )
Mentor and collaborate: Provide guidance to team members, fostering creative excellence, scalable processes, and professional growth
Qualification
Required
6+ years of social media experience across B2B or consumer brands, with deep expertise in social strategy, influencer/creator marketing, and social campaign execution
A proven track record of connecting social to pipeline and revenue impact, with experience building reporting that resonates with executives
Exceptional writing, editing, and storytelling skills, with the ability to adapt voice across formats and platforms, and experience using tools such as CapCut, Adobe, and Canva
Strong project management skills; able to oversee complex programs, budgets, and vendor/creator relationships simultaneously
Preferred
Familiarity with social listening, analytics, and influencer platforms (e.g., Sprout Social, Traackr, Tagger, Aspire, or CreatorIQ) to measure ROI and optimize campaigns
Demonstrated success building and executing impactful influencer and creator strategies
Benefits
Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
Company
Sprout Social, Inc.
Sprout Social is a global leader in social media management and analytics software.
1001-5000 employees
H1B Sponsorship
Sprout Social, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (1)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$111.5MKey Investors
Future FundGoldman Sachs Merchant Banking DivisionNew Enterprise Associates
2019-12-12IPO
2018-12-19Series D· $40.5M
2016-02-17Series C· $42M
Leadership Team
Ryan Barretto
Chief Executive Officer
Aaron Rankin
Co-Founder & Board Member
Recent News
Company data provided by crunchbase