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etalytics · 2 days ago

Senior Marketing Manager B2B AI-Driven Energy Management (remote from U.S.)

United States

Full-time

Remote

Senior Level

$94K/yr - $122K/yr

etalytics is transforming how industrial enterprises manage energy with their AI-powered energy management solutions. As a Senior Marketing Manager, you will develop and execute Account Based Marketing strategies, create compelling marketing content, and collaborate with various teams to enhance brand awareness and drive market visibility.

Artificial Intelligence (AI)ConsultingSoftware

Responsibilities

Develop and execute data-driven, multi-channel Account Based Marketing strategies to increase brand awareness, engagement, and qualified pipeline growth across Enterprise, Industrial, and Data Center segments

Create, manage, and optimize high-quality marketing content, including case studies, blog posts, whitepapers, website content, and social media assets tailored to strategic segments

Plan, coordinate, and lead events and trade shows as a central element of demand generation and account engagement

Monitor campaign performance using analytics, optimize initiatives, and report on ROI and pipeline impact

Collaborate closely with Sales, Product, and Engineering teams to align marketing activities with business objectives and complex buying processes

Coordinate with internal stakeholders and external partners to ensure consistent brand positioning and messaging across all channels

Contribute hands-on within the Marketing & Sales team while helping shape strategic marketing priorities and processes

Qualification

Account Based MarketingB2B SaaS marketingMarketing analytics toolsDigital marketingContent marketingEvent planningCreative storytellingAI tools knowledgeNative-level English

Required

Proven experience developing and executing marketing and Account Based Marketing strategies, ideally within B2B SaaS, technology, or data-driven environments

Strong understanding of the U.S. marketing landscape, including digital marketing, content marketing, SEO, PPC, and social media platforms

Native-level English communication and copywriting skills, with experience addressing U.S.-based strategic audience segments

Data-driven mindset with hands-on experience using marketing analytics/automation tools / CRM Systems such as Google Analytics, HubSpot, or comparable platforms

Demonstrated ability to plan and execute events as part of strategic demand generation

Ability to combine creative storytelling with performance-oriented, measurable marketing outcomes

Foundational knowledge of AI tools and their effective use in modern marketing workflows

Eligibility to work remotely within the United States

Benefits

Purpose & impact: Help industrial companies become more energy-efficient and sustainable.

Flexibility: Fully remote role within the United States.

Team & culture: Collaborative, international team with open communication and short decision paths.

Retirement Plan: 401(k) retirement plan available to employees.

Health Insurance: We currently offer health insurance support via an Individual Coverage HRA (ICHRA) plus a monthly healthcare expense budget. This gives you full flexibility in choosing your own insurance plan. We plan to transition to a traditional group health insurance plan as our U.S. team grows

Paid Time Off / PTO: Enjoy 20 days of vacation per year, along with paid sick leave (5 days) and recognized public holidays in accordance with state regulations.