Lead, MarTech Capabilities - Next Best Action Engine jobs in United States
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Humana · 3 hours ago

Lead, MarTech Capabilities - Next Best Action Engine

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$126K/yr - $174K/yr
date7+ years exp

Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for NBA Decisioning, you will own the strategy, design, and governance of the Next Best Action capability, enabling real-time decisioning to achieve key marketing objectives. Your role will involve scaling NBA technical capabilities and integrating them across enterprise platforms to enhance member engagement and health outcomes.

Health CareHealth InsuranceInsuranceVenture Capital
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H1B Sponsor Likelynote

Responsibilities

Align NBA initiatives with marketing goals, ensuring strategic fit across business units and customer experience priorities
Scale NBA technical capabilities from pilot to marketing-wide adoption, using structured governance and change management practices
Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing
Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment
Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound/outbound calls), and internal orchestration tools
Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems
Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment
Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration
Partner with analytics and data science teams to identify opportunities for scale of targeting/propensity models and to collaboratively develop a roadmap for model development
Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation
Lead cross functional strategic technical roadmaps across key data and development functions

Qualification

Product ManagementMarketing TechnologyDecisioning PlatformsPersonalization EnginesAdobe Experience PlatformData IntegrationAI/ML-driven DecisioningHealthcare Data SourcesExperimentationScaled Agile MethodologiesProduct Management CertificationCollaboration Skills

Required

7+ years of experience in product management, marketing technology, or decisioning platforms
Excellent communication and executive presence, with the ability to translate technical concepts into business impact
Proven ability to align product strategy with enterprise goals and scale capabilities across teams
Experience with personalization engines, journey orchestration, and AI/ML-driven decisioning
Strong collaboration skills with data science, engineering, compliance, and business stakeholders
Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources (e.g., EHRs, care management platforms)
Knowledge of real-time decisioning, data integration, and marketing automation
Proven ability to work cross functionally with internal teams

Preferred

Background in healthcare, insurance, or other regulated industries
Experience with experimentation, A/B testing, or journey performance analytics
Experience with consent and preference management frameworks
Familiarity with scaled agile methodologies
Certification in Product Management or Marketing Technology
Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems

Benefits

Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Medical, dental and vision benefits
Short-term and long-term disability
Life insurance

Company

Humana

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Humana is a health insurance provider for individuals, families, and businesses.
dateFounded in 1964
location
Louisville, Kentucky, USA
people-size10001+ employees
web-link
http://www.humana.com

H1B Sponsorship

Humana has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)

Funding

Current Stage
Public Company
Total Funding
$13.07B
2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B

Leadership Team

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Jim Rechtin
CEO and President
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Colin Drylie
Senior Vice President, Experience Transformation
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Recent News

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Trump unveils healthcare plan without clear funding or execution timeline
2026-01-16
thefly.com
Humana partners with Atlas Oncology Partners
2026-01-14
Morningstar.com
Health Care Down on Health-Insurance Concerns — Health Care Roundup
2026-01-13
Company data provided by crunchbase