Fresenius Medical Care · 1 week ago
HCP Marketing Manager
Lawrence, MA, USA
Full-time
Hybrid
Mid Level
$80K/yr - $132K/yr
4+ years expFresenius Medical Care is a leading provider of products and services for people with chronic kidney failure. The HCP Marketing Manager is responsible for developing and executing clinically focused marketing strategies to promote in-center dialysis portfolio products, ensuring alignment with clinical insights and commercial goals.
BiotechnologyHealth CareMedical Device
Responsibilities
Support go-to-market launch efforts for the nationwide introduction of the new, FDA 510(k) cleared, hemodiafiltration-capable 5008X CAREsystem
Develop clinically driven messaging that communicates the therapeutic benefits, safety, and efficacy of HVHDF therapy to HCPs
Translate clinical data and evidence into impactful marketing tools, training resources, and field enablement materials
Create value propositions that communicate clinical benefits, economic value, and patient-centered impact, tailored to physicians, nurses and other HCPs
Collaborate with Clinical teams and Medical Affairs to ensure accuracy, relevance, and alignment with treatment protocols and regulatory standards
Coordinate with U.S. In-Center Product Marketing, Global In-Center Value Stream, and the Commercialization team to create engaging launch campaigns
Develop and execute HCP-facing strategies to support product launches, therapy education, and clinical training initiatives by leveraging digital, print, social media, email, video, events, and field engagement
Monitor the performance of HCP marketing initiatives and recommend improvements to enhance engagement
Analyze barriers to adoption (perceptual or otherwise) and develop actionable, impactful plans to address these misconceptions
Position and promote the value of Fresenius Medical Care’s ecosystem of complete, in-center solutions and offerings
Assist with the development of segmentation, targeting, and positioning strategies for HCP customers
Partner with Sales and field-based clinical teams to gather feedback and refine marketing tools
Collaborate with Patient Advocacy to create meaningful content to help enhance HCP-to-patient conversations and foster patient-centric approaches to the dialysis journey
Contribute to the development of educational campaigns, symposia, webinars, and materials tailored to clinical and professional audiences
Liaise with Strategic Accounts, Patient Marketing and Sales Training, on tactics to grow HVHDF adoption and patient volumes
Promote nephrology nurse education and training opportunities in conjunction with Clinical Education
Maintain HCP commercial and product websites for in-center products
Ensure all materials are reviewed and approved through appropriate regulatory and medical review processes
Qualification
Required
Bachelor's degree in Life Sciences, Business, Marketing, Nursing or a related field desired
4+ years of clinical or healthcare marketing experience. Experience in medical devices, diagnostics, pharmaceuticals, or healthcare consulting is desirable
Experience translating clinical data into marketing materials for healthcare professionals
Strong collaboration skills and experience working with Clinical, Medical Affairs, and Regulatory teams
Proven ability to develop clinically relevant content that drive product understanding and adoption
Strong project management, communication, and analytical skills
Excellent written and verbal communication skills with keen attention to accuracy and compliance
Understanding of FDA promotional guidelines and medical-legal review processes
Analytical mindset and ability to interpret clinical data and apply insights to marketing strategy
Comfortable working independently in a fast-paced, highly regulated healthcare environment
Willing to travel up to 15%
Preferred
Advanced degree (Masters, MBA) preferred
Benefits
Medical, dental, and vision insurance
A 401(k) with company match
Paid time off
Parental leave
Company
Fresenius Medical Care
Fresenius Medical Care is a healthcare company that provides dialysis treatment for those with chronic kidney diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$758.43M2025-11-17Post Ipo Debt· $579.5M
2025-07-21Post Ipo Equity· $4.86M
2020-02-25Post Ipo Equity· $6.07M
Leadership Team
Helen Giza
Chief Executive Officer
Joseph Turk
CEO of Care Enablement and Member of the Management Board of Fresenius Medical Care
Recent News
2025-11-19
Company data provided by crunchbase