Deckers Brands · 1 month ago
Sr. Manager, Global Brand Integrated Marketing - Performance - HOKA
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $150K/yr
8+ years expDeckers Brands is a company committed to diversity and inclusion, and they are seeking a Sr. Manager for Global Brand Integrated Marketing - Performance for HOKA. This role involves leading integrated marketing efforts, collaborating with various teams to drive effective campaigns, and ensuring alignment across marketing strategies.
ApparelFashionLifestyleLogisticsManufacturingRetailTextiles
Responsibilities
Inspire, partner with, and guide global cross-functional marketing teams to execute aligned campaign goals and create high-impact marketing moments for new product introductions and innovation
Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
Collaborate with in-house Creative and agency partners to translate strategy into consumer-facing assets and track toolkit delivery
Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
Create and deliver clear, compelling presentations to senior stakeholders and regions
Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings
Qualification
Required
Degree in Marketing, Communications, Digital, or a related field; Master's Degree/MBA a plus
8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
Deep experience in global integrated campaign development across digital-first, CTV, retail, experiential, OOH, and wholesale for a global brand
Strong leadership skills—able to turn strategy into action across all marketing channels
Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
Highly experienced in managing external partners, including agencies and vendors
Flexible, diplomatic, and solutions-oriented—able to manage feedback and maintain forward momentum
Deep understanding of culture, community, performance road, trail running, and bonus for fitness/apparel
Creative, curious, and optimistic mindset that thrives in a fast-moving, purpose-driven environment
Exceptional communication and collaboration skills, with a human, optimistic approach to leadership
Strong contributor to campaign planning tools, including briefs, decks, and internal recaps
Confident navigating ambiguity and adapting quickly to shifting needs
Ability to build executive summaries and extract insights for campaign reporting to optimize tools and tactics
Benefits
Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness
Company
Deckers Brands
Footwear & Apparel Company
1001-5000 employees
H1B Sponsorship
Deckers Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (20)
2023 (19)
2022 (27)
2021 (21)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-10-22IPO
Leadership Team
J
Jessica Boer
VP, Global Retail
A
Angela Salanoa Ogbechie
Chief Supply Chain Officer
Recent News
The Motley Fool
2025-11-16
Company data provided by crunchbase