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Veridian Service Partners · 2 days ago

Director, Performance Marketing

Dallas, TX

Full-time

Onsite

Director/Executive

10+ years exp

Veridian Service Partners is a growing company focused on providing quality home services across the United States. The Director of Performance Marketing is responsible for building and optimizing the performance marketing engine to drive lead generation and revenue growth, while ensuring alignment with brand efforts and accountability for demand outcomes.

Home RenovationHome ServicesOutdoors

Responsibilities

Define and own Veridian’s performance marketing strategy across paid search, paid social, display, video, affiliates, and emerging channels

Develop integrated media plans aligned to growth targets, seasonality, and market-level demand

Balance short-term lead generation needs with long-term efficiency and scalability

Launch media into new marketing and in support of new brands that quickly deliver on lead generation and revenue targets

Build, lead, and develop a high-performing performance marketing team

Lead the testing, launch, and scaling of new performance marketing channels and tactics

Continuously optimize channel mix, budgets, and bids to maximize lead volume, quality, and ROI

Establish clear test-and-learn frameworks to evaluate new opportunities and improve performance

Own performance targets for leads, cost per lead, conversion rates, and downstream revenue impact

Set clear expectations and KPIs for internal teams and external media agencies

Hold agencies accountable through structured reporting, performance reviews, and optimization roadmaps

Optimize the marketing mix across channels, markets, and brands to maximize return on investment

Partner with Growth Analytics to evaluate performance, attribution, and incrementality

Make data-backed recommendations on budget allocation, re-forecasting, and investment trade-offs

Qualification

Performance marketing strategyPaid media channelsPerformance measurementMedia budget managementData analysisStrategic planningLeadershipTeam collaboration