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Jack's Family Restaurants, LP · 3 days ago

Field Marketing Specialist

Birmingham, AL

Full-time

Hybrid

Entry, Mid Level

$42K/yr - $47K/yr

2+ years exp

Jack's Family Restaurants is seeking a Field Marketing Specialist who will plan and execute local store marketing initiatives to enhance brand awareness and community engagement. The role involves collaboration with various teams to ensure effective execution of marketing events and strategies.

Restaurants

Responsibilities

Management of Local Store Marketing events to include developing, planning, coordinating logistics, staffing, budget, activation, and utilization of corporate assets when appropriate

Support and maintain “marketing culture” in local restaurants through support and education for restaurant managers and their teams, relationship building with Operations teams, and execution of assigned local store marketing activities

Implement and train Local Store Marketing tactics that provide marketing support for target or focus stores. This includes but not limited to: working with Area and General Managers on improving their community involvement, attending Manager Meetings to provide insight on current and upcoming marketing initiatives, identify and seek opportunities that maximize brand awareness and conduct clear and concise communication

Collaborates with Field Marketing counterparts to plan and execute various events, projects, etc. when necessary

Maintains website content as it pertains to events, new store openings, and community news (upload event photos, etc.)

Responds to all Local Store Marketing and general comments, requests and complaints that are generated through the “Jack’s Listens” portal

Maintenance of promotional items, inventory and organization of warehouse and office supplies as needed

Facilitates all local store marketing fulfillments from Regional Directors, Brand Manager, and Chief Marketing Officer. This includes, but is not limited to: sponsorship requests, food and general donation requests, premiums allocation, and in-house design and fulfillment of marketing materials as needed

Project Management as directed. Could include such functions as:

Grand Openings and Other Key Store Events- Development of plans with cross-functional teams consisting of store operations, creative services, development and agency partners, coordination, delivery and execution of all grand opening promotional items, POP, menu boards and DOT signage

Corporate sponsorships -logistics, fulfillment of activations, and working the events associated with the sponsorship

Delivery- -Work with delivery partner(s) to set up store accounts, order hardware -Manage installation coordination and schedule with all relative departments -Develop and execute a strategy for any unanticipated problems or challenges that arise throughout the field marketing effort

Qualification

Marketing ExperienceEvent ManagementProject ManagementMicrosoft OfficeCommunication SkillsEntrepreneurial SpiritPrioritization SkillsRetailPhotoshopInDesignIllustratorTeam Collaboration

Required

2-3 Years' Experience in Marketing, Advertising, Event / Management or Public Relations

Self-starter who is highly motivated, possesses entrepreneurial spirit, and take ownership in his / her job

Work cross functionally and mobilize required resources without authority

Ability to Communicate professionally and effectively, both internally/ externally

Strong written and verbal communication skills

Excellent prioritization and project management skills with emphasis meeting deadlines

Computer skills including the ability to use Microsoft Office: (Word, Excel, Outlook, Access, PowerPoint) Photoshop, In Design and Illustrator are a plus

40-50% Regional Travel Required including nights and weekends

40-50% travel required