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Foundever · 12 hours ago

Demand Generation Manager - Events

United States

Full-time

Remote

Senior Level

5+ years exp

Foundever is seeking a Demand Generation Manager - Events to lead the execution of third-party and company-owned events across the NA region. This role focuses on driving lead generation and delivering high-quality event experiences that align with marketing and sales objectives.

AdvertisingConsultingCustomer ServiceOutsourcing

H1B Sponsor Likely

Hiring Manager

John BB

Responsibilities

Oversee the end-to-end lifecycle of owned and third-party B2B events

Partner closely with Sales to drive pre-event preparation and post-event follow-up

Manage budgets, logistics, vendors, and agencies across the NA region

Track KPIs, measure event ROI, and report results using Salesforce and marketing tools

Align events with broader marketing campaigns and business objectives

Plan, manage, and execute owned and third-party events from strategy to post-event analysis

Lead full event logistics: budgeting, vendor negotiations, venue sourcing, travel coordination, on-site management and post-event analysis

Collaborate with cross-functional teams (Sales, Marketing, Communications, Operations) to drive event success

Engage and enable Sales with pre-event planning and structured post-event follow-up processes

Track event KPIs and performance, analyse data, and deliver ROI assessments

Maintain Salesforce dashboards, ensure accurate lead management, and report pipeline impact

Manage external agencies and suppliers to ensure quality and cost efficiency

Apply innovative event technologies, formats, and insights to enhance audience experience

Stay current on global event trends, competitive landscape, and industry best practices

Provide regular reporting and actionable insights to senior leadership

Continuously optimize event performance through data insights and market trends

Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement

Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of Information assets as per the Company’s policy

Qualification

B2B event managementSalesforce proficiencyEvent project management toolsLead generation strategiesBudget managementStakeholder managementFluency in EnglishCommunicationNegotiation skills

Required

5+ years managing B2B third-party and owned events with measurable lead and pipeline impact

Proven experience in assessing BPO lead generation events to determine sponsorship value and develop compelling business

4-year degree in related field

Strong proficiency in Salesforce (lead management, dashboards, reporting)

Proven experience defining event KPIs and measuring ROI

Demonstrated ability to manage complex international events and large budgets

Excellent communication and stakeholder management skills

Proven experience with event project management tools such as Microsoft Lists and Asana

Experience with PO creation, vendor onboarding, and managing suppliers in internal procurement systems (e.g., Coupa)

Strong negotiation skills with vendors to ensure best rates

Fluency in English; strong command of event technology and marketing automation tools

Must be located in the East Coast time zone to support EMEA teams

Company

Foundever

Glassdoor3.6

Foundever is a customer experience company that offers AI and CX analytics, strategy, design, metaverse, and CX channel solutions.

Founded in 2019

Miami, Florida, USA

10001+ employees

https://foundever.com/

H1B Sponsorship

Foundever has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)

2023 (2)