WalkMe · 7 hours ago
Senior Product Marketing Manager - AI
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$175K/yr - $205K/yr
8+ years expWalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. As the Senior Product Marketing Manager for AI, you will be responsible for driving the GTM strategy and positioning of WalkMe’s generative and agentic AI capabilities, developing differentiated programs, packaging, and messaging that resonates with customers, analysts, and partners.
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Responsibilities
Analyze and understand the needs of AI innovation teams to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content
Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution
Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers
Translate product functionality and technical details into user benefits and value — both for individual AI capabilities and their role in WalkMe’s overall platform narrative
Build partner ecosystem strategies and lead product launches for WalkMe’s holistic AI portfolio by coordinating efforts across GTM and R&D teams
Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the generative and agentic AI market
Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities
Serve as the subject matter expert representing WalkMe with analysts, partners, customers, and industry events
Qualification
Required
8+ years of proven B2B SaaS marketing experience with 3+ years in a product marketing role
Hands-on generative/agentic AI experience
Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging
Demonstrated intellectual curiosity and a proven track record of experimenting with new AI technologies to bring category-defining products to market
Experience tailoring product packaging and positioning into solutions for various industry, segment, and functional audiences
Benefits
Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Company
WalkMe
WalkMe's AI-powered digital adoption platform guides organizations through workflows, eliminating friction to maximize software ROI.
1001-5000 employees
H1B Sponsorship
WalkMe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
Funding
Current Stage
Public CompanyTotal Funding
$307.5MKey Investors
Vitruvian PartnersEDBIInsight Partners
2024-06-04Acquired
2021-06-16IPO
2019-12-09Series G· $90M
Leadership Team
Dan Adika
CEO & Co-Founder
Rephael Sweary
President and Co-founder
Recent News
Company data provided by crunchbase