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BG Products, Inc. · 9 hours ago

Digital Marketing Specialist

Wichita, KS

Full-time

Onsite

Mid Level

3+ years exp

BG Products, Inc. is seeking a Digital Marketing Specialist to plan and execute digital marketing campaigns across various channels. The role involves creating content, optimizing marketing funnels, and reporting results to the Content Strategy Manager.

AutomotiveLogistics

Responsibilities

Adhere to company policies and present a professional, positive attitude at all times

Execute internal and external email marketing campaigns using HubSpot, including building, testing, and deploying emails

Manage HubSpot CRM execution tasks, including email campaigns, landing pages, forms, basic workflows, contact and list management, and lead generation support

Maintain and manage marketing distribution lists to ensure accurate targeting, segmentation, and compliance with email and privacy regulations

Support lead generation initiatives, including webinar registrations, gated content, material downloads, and dashboard-related campaigns

Execute assigned digital marketing campaigns primarily across email, with support for social, website, and paid channels as directed

Create and update digital assets for emails, landing pages, and social media using provided copy and creative, following UX and brand guidelines

Perform content management tasks in WordPress, including basic page edits, posts, CMS updates, and SEO support through on-page updates and content optimization

Monitor campaign performance and report on basic metrics using HubSpot, Wistia, BigMarker, and Google Analytics, including email engagement, traffic, and lead activity

Collaborate with content, design, and social teams to support campaign execution, timelines, and asset delivery

Maintain marketing database accuracy, follow company policies, stay current on B2B digital marketing tools and best practices

Other duties as needed or assigned