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TikTok · 5 hours ago

TikTok Shop - Consumer Marketing Manager

Los Angeles, CA

Full-time

Onsite

Senior Level

$106K/yr - $274K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Consumer Marketing Manager to support the rapid expansion of TikTok Shop's business in the US market. The role involves developing brand strategies, executing communication channels, and creating marketing materials to enhance brand recognition and user awareness.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop deep insights into user behavior and industry trends. Based on TikTok Shop’s business mission and vision, define brand strategy and establish brand management guidelines to enhance brand recognition and user awareness

Build and execute scalable communication channels for TikTok Shop, including social media, owned media, and content marketing. Manage external creative and media agencies, drive large-scale campaigns in the US market, and take ownership of conversion outcomes

Develop a deep understanding of US users’ and merchants’ behaviors, and translate merchant operation methodologies into localized, easy-to-understand, and easy-to-distribute marketing and educational materials

Build a high-quality content and case-based communication system aligned with business priorities and target audiences, driving awareness, understanding, and action toward TikTok Shop

Qualification

E-commerce marketingBrand strategyContent marketingData analysisProject managementAnalytical thinkingUser behavior insightsConsumer trends sensitivityCross-functional collaboration

Required

Bachelor's degree in Business, Marketing, Data Science, or a related field

5+ years of experience in marketing, brand, content, or related roles

Preferred

Experience in content-driven e-commerce marketing or brand marketing, with a solid understanding of platform marketing and advertising

Strong familiarity with the US market with strong content judgment and sensitivity to consumer and industry trends

Strong analytical and logical thinking skills, with the ability to manage projects effectively and collaborate cross-functionally in a fast-paced environment

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)