Riverbed Technology · 1 week ago
Director AMERICAS Field Marketing
United States
Full-time
Remote
Director/Executive
7+ years expRiverbed Technology is a leader in AI observability, helping organizations optimize user experiences through AI automation. They are seeking a strategic and dynamic Director of AMERICAS Field Marketing to lead marketing initiatives across the Americas, focusing on increasing visibility, engagement, and revenue within the enterprise market.
Business Process Automation (BPA)Cloud ComputingInformation TechnologySoftware
Responsibilities
Develop and implement a comprehensive AMERICAS field marketing strategy to drive business growth within Named account enterprise organisations, aligning with company goals and objectives
Oversee the creation and execution of marketing events and campaigns targeting named accounts
Build and maintain a strong brand presence within the Americas market by working with brand teams, leveraging thought leadership, content creation, and advocacy programs
Position the company as an industry leader in the Americas through digital and traditional channels, including events, webinars, and conferences
Develop and oversee programs to generate demand, nurture prospects, and drive sales pipeline growth
Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency
Cultivate strong relationships with key stakeholders, Sales leadership, Marketing, and Channel teams
Ensure that the marketing strategy is designed to support and enhance long-term relationships with named account clients
Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management and maintain the scorecard to report on key performance metrics to leadership
Collaborate closely with internal teams such as Sales, Product Marketing, Channel and broader marketing colleagues, to ensure cohesive messaging and approach across all Americas-focused initiatives
Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment
Qualification
Required
Minimum of 7 years of experience in marketing with a strong focus on Americas Field Marketing
2-3 years leading and developing a Field Marketing team (Team of 5)
Proven experience developing and leading marketing strategies for large-scale Enterprise projects or organizations
Strong background in demand generation, ABM, digital marketing, and brand development tailored to government clients
Exceptional leadership, communication, and interpersonal skills, with the ability to influence and build relationships with senior executives
Strategic thinker with strong project management capabilities
Data-driven with proficiency in marketing analytics and CRM tools (e.g., Salesforce, Demandbase etc.)
Expertise in managing marketing campaigns across multiple platforms (social media, email, paid media, etc.)
Benefits
Flexible workplace policies
Employee resource groups
Learning and development resources
Career progression pathways
Community engagement initiatives
Global employee wellness programs
Company
Riverbed Technology
Riverbed Technology is an information technology company that develops network and application performance software.
1001-5000 employees
H1B Sponsorship
Riverbed Technology has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (7)
2023 (4)
2022 (29)
2021 (30)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$28.4MKey Investors
Meritech Capital PartnersPelion Venture PartnersMayfield Fund
2023-05-30Acquired
2015-07-20Series Unknown
2006-09-21IPO
Leadership Team
David Wu
CTO,
Jin Byun
VP and GM Korea
Recent News
2025-11-25
Company data provided by crunchbase