Johnson & Johnson Innovative Medicine · 5 days ago
Product Director, Professional Promotion Mood
Titusville, NJ
Full-time
Onsite
Director/Executive
$122K/yr - $213K/yr
7+ years expJohnson & Johnson is a leader in healthcare innovation, focusing on developing solutions for complex diseases. The Product Director will be responsible for creating strategies to support healthcare providers and enhance operationalization for Spravato, collaborating with cross-functional teams to drive effective marketing and brand messaging.
Pharmaceuticals
Responsibilities
Develop, own, and implement brand messaging strategy plans supporting health care professionals and treatment sites with a focus on operationalization of Spravato
Key components include strategic and tactical planning, message evolution, agency oversight, PRC/regulatory review, and optimization of operationalization processes
Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development
Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform marketing strategies, tactics and measure tactical and brand performance
Actively lead and contribute to brand marketing and operationalization responsibilities, such as field engagement, training initiatives and customer interaction along with culture-building activities
Partner with Market Access Marketing, REMS and Medical Affairs counterparts
Champion a culture of innovation and collaboration
Qualification
Required
A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful
A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
A minimum 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills
Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups
A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
Preferred
Brand Marketing
Brand Positioning Strategy
Business Alignment
Business Storytelling
Business Valuations
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Digital Strategy
Execution Focus
Financial Analysis
Go-to-Market Strategies
Industry Analysis
Market Research
Negotiation
Organizing
Problem Solving
Product Development Lifecycle
Product Portfolio Management
Product Strategies
Program Management
Strategic Thinking
Tactical Planning
Technical Credibility
Benefits
Medical
Dental
Vision
Life insurance
Short- and long-term disability
Business accident insurance
Group legal insurance
Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year of Work
Personal and Family Time - up to 40 hours per calendar year
Company
Johnson & Johnson Innovative Medicine
Johnson and Johnson Innovative Medicine focuses on developing medical solutions for some of the challenging diseases and medical conditions.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Molly Perkins
VP, Head of Cell & Genetic Medicines Discovery
Recent News
2025-08-14
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